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Women 's Makeup And Cosmetic Products

Good Essays

Women use makeup and cosmetic products to change and enhance their appearance. They apply makeup to make themselves look prettier, younger, or to cover up imperfections. Some women choose not to wear makeup, but a study in the newsletter, Marketing to Women: Addressing Women and Women 's Sensibilities found that “seven in ten women wear makeup in America” (6). It is common for women to wear makeup every day, even if it is just a stroke of eyeliner or a splash of eye shadow. American society stresses the idea that makeup makes a woman more beautiful, and a woman who does not wear it is not beautiful. This idea is instilled at a young age and continues throughout a woman’s life. Cosmetics and beauty products are essential to many women. They will not go to work, school, or even a quick trip to the grocery store without applying some type of cosmetic. This shows how America holds expectations that women look feminine, young, and beautiful through the magic of makeup.
Women choose to wear makeup for many reasons, but a vital reason women wear cosmetics comes down to the idea that beauty sells. An example of this is that “wearing makeup had a significant impact on the rating of a woman 's professional class” (Nash, Fieldman, Hussey, Leveque, Pineau 499). Appearance influences how women are perceived from an employer. When multiple women apply for a job, a woman wearing makeup has a better chance of receiving the job compared to the women not wearing makeup. Women should be

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