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Women's Representation in Newspapers

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Representation is the way people or events are portrayed in the various media outlets through the use of linguistic devices, the choice of vocabulary, often with the accompanying images. Frequently, the representation relies on the use of stereotypes and cultural bias. The language used in news stories can be used to represent particular groups or cultures which conform to the existing stereotypes – it is a powerful tool by which the attitudes can be constructed, promoted or challenged. People in the news are defined by their gender, race, age, sexuality or religion and therefore can be exposed to discrimination on these grounds. Mostly, the representation of certain groups in the newspapers is implicit – the ideology is concealed and as a …show more content…

The objectified and sexualised portrayal of women in the UK press is a form of discrimination and stereotyping which is unparalleled for men and reinforces gender inequality. Media influence and the extent of the misrepresentation may also impact on the way men view and treat women, as the exposure to sexualised depiction of females may lead to thoughts that women are frivolous sex objects with no valuable contribution to the society. Furthermore, as a consequence of the exposure to sexualised content in the press, men may become more accepting of sexual harassment and oppressive sex role stereotypes (APA, 2007 cited in Eaves et al, 2012). In the Leveson Inquiry, The Sun former editor Dominic Mohan said that “Page Three” is an innocent staple of British life, where daily pictures of topless models celebrate natural beauty and amount to the British institution (The Guardian, 2012). On the other hand, Holland (1998: 24 - 26) argues that the visual presentation of the page has no association with women and focuses on a “masculine insistence on the inalienable right to a lustful gaze” and the smile on woman’s face is an anthology for “an unproblematic agreement between men and women which promises an access to a sexualized body.” The use of the female body as a commodity in the mainstream press raises an ethical issue of undermining women’s position in the society.

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