Workplace Motivation: QVC
Motivation is a psychological process that causes arousal, direction, and the persistence of voluntary actions that are goal oriented (Ramlall, 2004). Lack of motivation is the main reason employees do not remain with a company. Employee retention is critical for a company to remain successful. For every 10 managerial and professional employees lost, an organization loses an average of $1 million (Ramlall, 2004). With respect to QVC, it is the nation's largest electronic retailer, selling a wide variety of merchandise that includes clothing, jewelry, cosmetics, electronics, housewares, and toys. The company sells its products through cable and satellite television, QVC.com, in outlet centers, and via a retail store in the Mall of America. In 2003, the company broadcasted live 24 hours a day, 364 days a year, to over 85 million homes across the United States, 11 million homes in the United Kingdom, 34 million homes in Germany, and over eight million homes in Japan (Bloomberg, 2012). QVC, which stands for "Quality, Value, and Convenience," grew quickly into an industry powerhouse during the late 1980s and early 1990s due to increases in cable subscription rates, consumers' growing dependence on mail-order shopping, and advances in telecommunications, allowing the company, with its interactive approach, to integrate computers, television, cable, and telephone lines into an "information superhighway" (Bloomberg, 2012). Currently, QVC has 3,700
Motivation is a key aspect in the organization or workplace, and it is imperative to know the basic theory application and methods dealing with any problems that usually unavoidable for the employee and will come up in any work environment. This is a mandatory skills for a leader or future manager to know how important on how to motivate his or her employee to work more efficient. Motivating employees is a big dilemma for managers. To produce a higher level of performance and productivity, manager’s today are obliged to pay more attention on this matter. Every employee needs different types of motivation. In this paper will elaborate three motivational methods that a
Trader Joe’s is a major food retailer who has developed quite the name for themselves. It has well over 350 stores in over 32 states and is expected to continually grow over the next few years (Bond, 2012). For over 50 years, Trader Joe’s has been providing quality customer services, products and a unique shopping experience for its customers. They have come a very long way from when they first officially opened their doors. Trader Joe’s started when its founder Joe Coulombe wanted to find a way to differentiate his 7-Eleven stores (Schermerhorn, Osborn, Uhl-Bien & Hunt, 2012). In the food retailer industry, Trader Joe’s has developed a process that works well and
• All new products must pass stringent tests, and only 15% of the products pass.
All employees analyze their environment and strive to be recognized and rewarded for their hard work and dedication they put into the company, in a word they are seeking justice. Justice can be defined as a person receiving what they feel they are entitled to and if they do not receive what they deserve the situation may board on injustice. Unfortunately in today’s society justice and appreciation are not given out to all those deserving (Pinder, 1998). A major problem to address is how to keep the motivation level high in a company when the employees do not feel appreciated.
* Task Significance – The Inside Sales employees have a very low sense of task significance because they are constantly being berated by either their boss of the Field Sales force.
The main goal of Sharp Healthcare is to increase employees, physicians, and patient satisfaction as well as providing quality care. They believe that in order for the facility to be successful, it has to have motivated staff who provide quality care. At Sharp Health Care, they believe in open communication among the staff, which can be argued to be a weak approach. It can also be argued that Sharp Healthcare can be rewarding their staff so that they can improve their performance further. Overall, Sharp approach to motivate its staff is a great innovation and it will be great if it is replicated in
I think that it is a great idea and move for QVC to purchase Zulily. I already have an account registered with them but never actually bought anything from Zulily. I also think that one day in the future QVC will be like Amazon.com which is an online business that sells different brands but they need to provide it at reasonable prices, so people start to purchase from them. Plus as I looked in their website, they have five easy pays, which it makes the customer more likely to think of getting what he or she wants quickly. However, I believe that they are not far from Amazon and they will be like Amazon or even eBay if they worked hard on advertising about their business. But Amazon is one of the great companies, which means that QVC needs to
This is due to the fact that customers are forced to buy in bulk. A strategy taken by Costco wholesales to increase store turnover and profitability. Additionally, to increase its market influence, Costco has added services such as automobile, gas, optometry, pharmacy, and printing at very low prices in the past decade. “What’s better than to rotate my car’s tires, fill my prescription, gas my car, all the while I am finishing my shopping”, a dad might say while shopping at Costco. Finally, unlike any other mega-retailer, Costco has included its own employees as primary target market. By respecting the employees and paying them high wages, Costco has created a positive feedback loop for itself. Highly paid employees will have high loyalty toward the company, and they will shop at Costco for their needs. At the same time, due to their high loyalty, staff will provide high quality customer service for common customers. This generates positive word-of-mouth advertisement leading to an increase in membership sig-ups translating into higher profits for the company (Ingram, 2013).
At QVC customer service is their number one priority, with personnel manning the phones 24/7 364 days a year, someone is always there to take care of you and answer any questions you may have. The staff is trained to be efficient and knowledgeable about all the products that they have to offer, and where to find information quickly and completely, if they are unsure. Using these methods, you can be sure to get great service and complete your order and go about your day. QVC has many incentives that promote healthy work morale within the company, such as lunch-ins, individual rewards, and fun clothing days like Funky Friday (60’s clothing) and special promotions for the staff. These promotions help boost motivation and let the employees know
The largest retail entertainment chain in Britain is HMV of its kind. What that mean is HMV is the leader in retail entertainment in Britain with over 150 retail stores within the country and more than 600 stores worldwide. Employing more than 13000 people it makes nearly 2 billion of revenue each year. HMV mainly specialises on music CDs and DVDs, books, games, gadgets, video games, movies, technology, fashion, magazine etc. Presently HMV is one of the largest retailers of music within UK and this achievement of theirs only seems to grow larger. Being awarded the best entertainment retailer of the year 2009 the business only
The home shopping industry is dominated by two main companies. The home shopping network is QVC's main competitor in this segment. In financial analysis, QVC outperforms HSN in almost every aspect. They have a better current ratio, long term solvency, inventory turnover rate, return on assets, profit margin, and much higher net income (Reuters).
Human Resources is dependent on the success, happiness, and contentment of employees that keep the business on course. Motivation is one of the best ways to push employees forward while making sure everyone is in a comfortable position in their job. Motivational theories just attempt to explain what motivates or makes people act the way that they do. The goal of understanding these theories and their outcomes is to ensure a better performance from each employee, and to give each of those employees the best situation they can have in the workplace. Visionaries such as Abraham Maslow, Frederick Herzberg, and Henry A. Landsberger also brought forward new ways of management and ways to handle internal situations that changed the landscape of human resources as a whole. Motivational theories instituted in the workplace have a commonly positive effect on both employees and management, showing that it is important to strive for proven motivational practices.
Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. TESCO was formed out of a merger with T.E. Stockwell from whom he purchased tea for sale on the stall. The first store opened in 1929. Since then, Tesco has expanded across the world. It now has over 2,200 stores including hypermarkets and Tesco Express outlets to meet different customer needs. As a conglomerate Tesco also offers alternative goods and services such as insurance, banking and online shopping. With net profits of around £3.4 billion Tesco has become the largest British retailer and one of
2. What is MOTIVATION? Derived from the Latin word „MOVERE‟ which means „to move‟ The processes that account for an individual’s intensity, direction, and persistence of effort towards attaining a goal.
Industrial/Organizational (I/O) Psychology is devoted to the study of employee behavior in the workplace and understanding the issues facing organizations and employees in today’s complex and ever changing environment. Motivation refers to the set of forces that influence people to choose various behaviors among several alternatives available to them. An organization depends on the ability of management to provide a positive, fostering and motivating environment for its employees in order to increase profits, productivity and lower turnover rates of its employees. The purpose of this paper is to discuss and compare six academic journal articles and explore the behavior, job, and need based theories of motivation that can aid management in motivating and understanding their employees. Finding that delicate balance to can sometimes be elusive so effectively learning how to motivate by understanding, controlling and influencing factors to manipulate behavior and choices that are available to employees can produce the desired outcome.