The business name “X&Y Gentlemen’s Grooming” creatively evolved during the research phase of my planning process – Understanding that males are drawn to scientific elements when considering grooming products and services, specifically research and proven effectiveness of products and services as this helps draw a line between what they consider as something they utilise for a purpose rather than cosmetic or beauty reasons (which they associate with feminine products and services). Therefore it was only fitting the name have a scientific appeal – hence X&Y, the male chromosomes. X&Y Gentlemen’s Grooming located within Parramatta’s major business and retail district will be a one stop shop for all modern day males essential grooming needs – …show more content…
The target client base for X&Y will be middleclass modern day males, professionals, managers, sales workers – males seeking a well groomed appearance for their workplace, events and social life. Males are spending more time taking care of themselves with a strong focus on personal grooming - averaging 83 minutes per day spent on grooming. With male grooming on the rise and limited grooming services in the Parramatta region there is definitely a strong market for it. Research has revealed males are currently seeking grooming services via female focussed salons as they are not willing to travel over 38 kilometres to access male focussed services located in other regions of Sydney. Placing a business that offers all essential male grooming needs in the one location with products and services reasonably priced according to the income level of the area is going to make the business a successful venture. Sole trader, Cassandra Mau is a qualified Beauty Therapist in the field of aromatherapy and electrolysis gained via the Australian National College of Beauty. With a passion for Dermal Therapies, Aromatherapy and Ayurvedic Healing, she is continually furthering her knowledge and skills in these particular areas to remain up-to-date with industry standards and trends. The social and cultural ideals of males are evolving – from the 1994 reference of the “Metrosexual Male” to today’s referencing of the “ Retrosexual Male” - thanks to the increase of well groomed males within
Several strengths exist in operating a mobile grooming service. The strengths are that PetSmart will go to the home or office of the customer saving them time. The environment is less stressful for the client and the pet because the pet will be in a familiar place. The service is perfect for senior pets along with being a sanitary, safe and healthy environment. PetSmart also offers weekend appointments for all customers and potential customers. Since a representative from the company goes to the client the pets have no exposure to other animals, disease or parasites. The company offers evening and weekend appointments and customers never have to be troubled with the pet having car sickness or even having to put their pet in a cage. A weakness
Increasingly, men are having their nails groomed at the same time and place they have their hair and beards trimmed. Although it might have seemed odd to some initially, this is now an accepted and expected occurrence. Why wouldn't men demand a highly polished look, just like women? For you, this likely means male customers have more relate-ability and will be more apt to request you when visiting the salon. You'd be a valued asset at any spa and if you're in before many other male cosmetologists, have a distinct advantage, which should mean more clients and higher pay.
I lack the necessary knowledge needed regarding the operations of the salon, as well as lack experience regarding men care and the products the salon provides to customers. Training provided by the seller will provide me with the insight needed to operate and manage the salon so that it continues to be successful. I do not have experience working in a salon environment. Training provided by the seller will assist me in providing exceptional service to the customers and increase my knowledge regarding the products so that I can increase sales. Training plays a major role at Gentlemen’s Top Option for all employees so that they can improve their skills, improve business practices, and meet the grooming needs of their customers. (Gentlemen's Top Option, 2015) Training from the seller is a necessity, not only so I can manage the salon effectively, but also so I am capable of meeting the customers’ needs and provide them with great customer
Of all the barbering students about 50% of them are female. Half of that 50% are African American. New technology and techniques continue to develop in the barbering industry. More and more men and women chose barbering as a profession. The barbering profession has become a lucrative business. Today’s barbershops are extending pampering services to the customers. The barbers are offering beer and maybe a nip of whiskey. A big change from – “Good morning, sir said the barber.” “Would you care to take a seat?” “What is it? Said the customer.” “It’s this little rock said the barber.” “You bend your knees and put your bum on it.” (Coren
Male pattern baldness is an issue for millions of men across the country. In fact, a growing number of men go completely bald or experience slight male pattern baldness in their twenties. Certainly, this problem affects their self esteem and confidence. A scalp aesthetics review on a new process reports that the scalp micropigmentation procedure does offer some hope to men experiencing male pattern baldness. This is a procedure that is effective for a wide variety of people suffering with hair loss. The founders of this process also offer scalp micropigmentation training too.
Be trendy with the 'Stubble Look'. Your trimmer guard attachment has different postions. Set it to 1(1.5 mm) or 2 (2.5 mm) to get the desired result. Hold the trimmer horizontally with the cutting unit looking either up or down. Move the trimmer up or down, either with the direction of hair growth or against it. Which way, is up to your preference.. Go through the previous two steps again, with the trimmer guard attachment removed, to create an even better looking "stubble look". Avoid a blotchy look, take care that you don't trim awat too much
There have been many changes in the recent history of non-disposable razors. These changes for Paramount to deal with include competition, new products, and a change in customer perception as far as grooming goes. While these changes include challenges it also provides opportunity.
There was a time when men’s waxing was considered a taboo, but Paradise Men’s Spa in NYC has changed that perception completely. In fact, the experts here have revolutionized the concept of male grooming with their luxuriant men’s facials, body waxing, and spa treatments. Providing the best spa treatments locally, they are here to explain why men should wax:
The Indonesian economy has constantly grown within the last 20 years. However, the shaving market is still underdeveloped compared with Western markets. Hence, Gillette should provide more information to spread widely concept of shaving. Moreover, it should introduce new products to facilitate the introduction of shaving products to non-shavers and increase the frequency of shaving in current shavers.
• The male grooming products – The increase in the usage of male grooming products indicates that there is a demand on this particular niche market. Therefore the supply of a wider range of products for men can increase overall sales.
Grooming is an art form. Ask any groomer, and they’ll tell you that grooming is so much more than just shampooing and clipping. It’s a skill that requires education on the latest tools and techniques. It’s a practice that is physically demanding and equally as rewarding.
The United States hair care market reached a volume of 1,652.6 million units, and its annual growth rate is projected to stay below 1%, but its value increased by 0.1%. It is expected to increase by almost 3% in the future, and the annual growth rate is predicted to be 0.5%. But the volume of the market is projected to