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Yg Swot

Satisfactory Essays

SWOT Analysis of YG
Strength
Unique brand image, leading the creation of new trends
The company’s potential for growth is huge in light of its superior creativity. For example, the company boasts the largest share of the domestic digital music market due to its creative music development.
YG Entertainment sticks to the HIP-HOP style and leads the hip-hop fashion in this industry. YG catches the HIP-HOP heat point and distinct itself from the other regular K-pop entertainment company with digital dancing music, which is the mainstream in Korean music market. YG is known for performing unique Korean Pop/Hip Hop music, mixing the genres. Given YG’s unique music style and fashion taste, it has accumulated a group of loyal fans. …show more content…

Expansion of Hallyu/Korean wave.
Expansion of Hallyu is significant in the Asian area and even within the global market particularly with recognition of K-POP growing constantly in overseas market. Along with other Hallyu products such as the Korean TV dramas and movies, K-pop music has been one of the important part of this Hallyu wave in overseas market, especially in Chinese and Japanese market.
The importance of Internet and social media.
(which can be both an opportunity and a threat)
Nowadays, Social Medias are vital in the music industry and it has been restructuring the way entertainment companies and artists communicate with their fan base. Now Youtube, Facebook and Twitter make it easier for K-pop bands to reach a wider audience and those fans are turning to the same social networking tools to proclaim their loyalty. With the Internet, tickets sell out within minutes and fans can share their passions through social media, which can also influence other people.
The Korean music industry regrouped by focusing more on digital distribution and touring. As the use of social networks spread globally in the last few years, K-pop bands began to gain more traction abroad.
With the proliferation of YouTube, smartphones, and mobile internet, Korean music companies have been displaying strong performances on the global stage. Thus, they are turning their eyes away from Korea

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