The Influence Of Social Media In The Music Industry

John Covach, the author of What’s That Sound, distinguishes the cultural elements of pop-culture/music within four distinct categories: social, race, business, and technology. Without a doubt, all four of these traits within pop-culture have been evolving and changing ever since the emergence of any pop-culture. The cultural themes of the always-changing society, business, and technology have indefinitely changed pop-culture and vice-versa. In my essay, I want to discuss how the technology and the evolution of technology affected the growth and modernization of popular music.

Social media is a big part of the music industry now. In the 1970’s they actually had to be in a studio to record any music, but now that has all changed such as SoundCloud and youtube have actually helped rappers to

Distant memories of waking up on a Tuesday morning anticipating that after school or work you would be heading to your favorite record store to buy your musical idol’s new album is something to be cherished. When discussing classic albums, projects, and music moments people tend to forget that the context of society is a monumental factor to evaluate. The 1990’s were an era of unrelenting self-expression birthing new genres of music that allowed space and interpretation amongst all classes. The thrill of all this lies in the exclusivity of the artist-fan relationship. Prior to social media individuals were left to imagine the lives of artists but with the influx of technology and the popularity of reality television, it is almost impossible to NOT know the most intimate details of celebrity lives.

Relevant to the role of content editor and marketing, I recognise that artist, brands and award programmes respectively, are searching for ways to expand their global scope of their brands as well as growing their digital audiences throughout key social networks. The instant availability of music content and visual digital content on social platforms provide artist with greater opportunity to reach audiences. The trend of ‘freebies’ and direct artist-to-fan communication is a powerful marketing tool; stints involving artists giving gifts to fans, including supporters in music videos, having exclusive performances where the artist is in arms reach of the fans are examples of this.

The music industry is very sensitive to changes in technology. Since the recording and playing back of audio was made possible in 1877 by Thomas Edison’s wax cylinder phonograph the industry has gone through numerous changes due to the evolution of technology. Multi-track recording was one of the earlier advancements in the music industry and is essential to all styles of music today. The digitization of music is one of the biggest changes in the music industry and has informed the direction of the music industry ever since. Finally, the shift to streaming as a business model has fundamentally changed the way in which users consume music. The music industry is often at the forefront of technology and artist’s are always pushing boundaries.

In this day and age the music industry is constantly developing, especially with the new discovery of technology; changing the way the world listens and shares music. These developments, in turn, have both positive and negative effects on musicians who are desperate to make it in the music business.

No one can deny that technology is actively changing the music industry. Production, distribution and sales of music have been affected dramatically within the last 10 years along with artists, composers, and technicians. Most of the changes have been great for consumers, but vastly negative for professionals in the music industry, however a few artists have found ways to adapt to the changing atmosphere of digitally downloaded music and use it to their advantage. We’ve seen music change form from physical, tangible products like records and CD’s to electronic single tracks stored in an invisible cloud. Two major factors in this sudden revolution are online music stores (specifically iTunes) and file sharing websites that allow music to be downloaded illegally.

In the music media industry, I do not believe in having illegal music. There is no point in having illegal music. I do not support having illegal music because of the money, illegal music can cause trouble, and there should just be no more illegal music.

Technology has had a profound effect on our civilisation and culture, and this has been reflected in the changing state of the music industry. This includes the development of virtual instruments, the accessibility to digital audio workstation technology, file sharing, online music streaming, the growth and development of social media platforms, and digital instruments. We live in an age where it is becoming increasingly easier to produce, obtain, share and discover music. This paper will explore some of the ways in which technology has influenced the music industry, with a focus on the diminishing need for musical talent.

Some new and unknown artists could apply this way of promotion in order to introduce their music large audiences without bearing the huge cost of traditional advertising and promotion. Some reputed artists who are confident in their fans’ willingness to pay for their music may also try to cut down record companies costs to earn more profits. In order not to lose contracts with artists, your record company should highlight your roles in supporting artists’ professional career. As the core business of record labels is about investing in and bringing artists to the major market, we should improve our equipment to provide high record quality to artists and adapt some changes in our promotion campaign to help artist build deeper and engaging relationship with their fans. Rather than traditionally advertise artists’ albums through costly channels such as radio and TV, we should consider marketing artists through digital-led channels such as music websites, social networks ie. Facebook, Twitter, which are less expensive compared to traditional channels while still have strong coverage with customers. By cutting costs on traditional advertising channels, we may increase advance and royalties for artists to attract them to the company while still maintain our shares per album sold. Your record company may also strengthening our relationship with artists by

Throughout the ages people from all around the world have enjoyed music in their everyday lives. Whether it be rock, hip hop, classical, or country, artist in every genre have put their heart and soul into creating the ear stimulating music that we have come to tap our feet and sing along with each and every day. That being said, a major problem is occurring in the music industry.Artist in today 's music world are getting paid a fraction of what they should be getting paid when it comes to the music that they create for consumers to hear.This revenue reduction also outlines a greater problem which is crippling the music industry today.In this paper i will discover what is causing this decline in revenue for artist and also try to give opinions of both the consumer/ music websites and also the music industry on these issues. I will also input my opinion on how i feel about these ongoing issues and whether or not i believe the present system is adequate or if something must be changed for the greater good. .

Nowadays, teenagers are living constantly surrounded by technology. Even if the younger generation may not see it, technology has had an impact on different factors. The widespread use of digital technology in the music industry has allowed consumers to reproduce digital versions of copyrighted songs inexpensively, with the help of many software and websites. There has been an increase in digital copying activities and those are most of the time claimed responsible for producers’ loss in revenues. While some people claim that the increase of digital technology has killed the music industry, in fact it has lead to innovation and new ways of consuming and sharing music, such as

Historically, recorded music holds a prominent place in social and civil issues. People recorded music themselves from live concerts or radio play. More people also bought physical copies of music, such as records and CDs. Music both creates and comments on culture. Music brings together individuals of all backgrounds, creating an environment of safety and self-expression. Advertising for recorded music becomes increasingly difficult for artists affiliated with any but the largest of record companies. It becomes a struggle to attract advertisers when artists do not have as much guaranteed audience and reception as major record companies. Convergence with the Internet would solve the issues of market suppression, advertising struggles, and piracy issues. Recorded music traditionally associates with societal change and cultural significance, but current issues bar it from reaching its full potential, while converging with the Internet and guiding the industry toward a focus on independent artists and on cultivating less creative restrictions would solve many of the problems.

In the midst of the United States’ “dot com bubble” (years 1997-2000), there was a surge in technology that brought about file sharing and digital downloads. Threatening the survival of the music industry and introducing a unique set of challenges for the industry to overcome. To remain relevant in the new global market of digital music online, the music industry would have to evolve and change with the introduction of each new facet technology had to offer. The introduction of digitally compressed music files, so easily attainable for a small fee or downloaded legally (pirated) for free, made the music industry reevaluate how to make a profit and protect copyrights. Social media created a visible opportunity for both consumers and artists to maintain digital relationships while providing a platform for consumers to follow and discover new musicians and bands, naturally, making the internet a promotional medium for artists. As the corner record shops closed to make way for virtual storefronts and instant downloads; the internet, digital downloading, and social media made an enormous impact on the music industry that has changed the way consumers purchase, source, listen to, and produce music today.

Music is something that a person hears at least once a day. Whether it be on the radio when driving to work, from the ice cream truck passing by in the neighborhood, or from a commercial on tv, music is everywhere. Music is deeply rooted in Western culture, and loved by the majority of people in society. Famous individuals like Beyoncé, Bruno Mars, and Ed Sheeran are well-known and respected for their music. People of many different ages listen to their songs and spend profuse amounts of money just to buy their albums or tickets to watch them in their concerts. These musical artists have a tremendous deal of influence over children and teenagers, and are idolized by them for their musical talents. Additionally, the themes in their songs engage