Case Study 3: Zappos: Delivering Customer Satisfaction
Ruby Holmes
Strayer University
Ethics and Advocacy for Human Resource Professional
(HRM 522)
June 7, 2015
Dr. Leslie Wills
Case Study 3: Zappos: Delivering Customer Satisfaction 1. [Analyze the manner in which Zappos’ leadership has fostered a culture of ethicalness in the company. Zappos was able to capture the uniqueness of talented individuals by cultivating a craving to welcome an enhance way of culture’s that is like a running river that can’t stop running. To date Zappos efforts to strategize well defined plan’s has been amazing in terms of employing innovative, creative minds that continue to develop new products and
…show more content…
Zappos has the capabilities to offer a variety of cyber selections such as unthinkable items of shoes, apparel, accessories, and home products, with every shopper dream of free shipping and full refunds within five business days of your returns date. Zappos willingness to think outside of the box has made a name for the corporations by employing a phenomenal innovative and creative diverse group of visionary individuals whom have made a cutting edge cyber industry. Zappos corporation make a personally commitment to serve the customers and employees has made them one of the most desirable places to work national and internationally that rewards with internal promotions. Unlike other corporations Zappos have been able to maintain its unique culture and continues efforts in developing innovative categories such as clothing and merchandise markets. 3. Examine three (3) of the ethical challenges that Zappos faces. Zappos ethical challenges includes; every company, responsible or not, faces ethical challenges. Zappos has addressed some critical challenges, handling them with agility, strength, and precision. 1. The first ethical challenge was the 2008 Layoff. Due to economic times Zappos had to lay off eight percent of their highly valued employees. This hard decision as the corporation cherished each and every staff member. They were completely honest and open about the financial concerns that they
This case study involves America’s largest and most recognizable retail chains. Walmart steadily grew from its founding in 1962 as a small Arkansas based retail store into the multi-national giant that it is today. One of the issues that Walmart’s unprecedented growth has raised is how it can maintain the ethical standards and principles held by its founder, Sam Walton, when it has grown past its humble roots and continues to grow in an ever more competitive and hectic world. Some of the current ethical issues that Walmart is facing are the treatment of its employees, the methods it employs to obtain retail goods at low prices, the sustainability of its products, and the use of bribery to further corporate interests (Ferrell 407). Therefore, this paper will examine each of these ethical issues and the stakeholders that are involved in the issues to create a global picture of the totality of the ethical dilemmas currently facing Walmart.
Zappos is an online shoes retailer that started its business in the year 1999. Later on the company had expanded its business to include the beauty products, clothing and even the housewares within its leading e-commerce website. This case emphasizes on the customer service department of Zappos Company and initially the business focused only on the drop ship method. Later on the company also increased the variety of the products. The company had also created a bricks and mortar storefront to expand the business and increase the sales of the business.
Under this task I will explain the ethical issues that business needs to consider in its operating activities and how a business they could improve the ethical of their operations and also I will evaluate the influence of stakeholders exert in one company.
The term “ethics” is defined as moral principles that govern a person’s or group’s behavior. When speaking of business ethics, one is referring to the study, and examination of moral as well as social responsibility relating to business practices, also including its application to the four functions of management as well as the decision-making process in business (Batesman, pg.167). This internal factor can easily influence the how an organization goes about accomplishing the four functions of management. Wal-Mart, like most businesses believe they uphold ethical standards in their business practice. According to Wal-Mart’s statement of ethics, leading with integrity in a workplace is key to running a business (Wal-Mart Ethics pg.10). Leading with integrity, and expecting teammates to work with integrity is one of their main focuses- Wal-Mart’s original founder Sam Walton said,” that it has always been an ethically led company” (Wal-Mart Ethics pg.4). They follow their three basic beliefs: respect for individuals, service to the customers, and striving for excellence (Wal-Mart Ethics pg.5). Although organizations may have their code of ethics, they still come across the occasional ethical problem in the company. Wal-Mart for example, had an issue with an employee named, Chalace Epley Lowery. Lowery believed that another
Ethics are values and principles that individuals use to govern his decisions and activities. Ethics are about moral judgment of an individual about right and wrong. In an organization, code of ethics refers to set of guiding principles and organizations use these principles in their policies, programs, and decisions for business. Within organizations, decisions are taken by groups or individuals and these decisions are influenced by the culture of the company. Decision making and relevance of ethics may also differ for nonprofit and for profit organizations. In contemporary business environment, organizations must have a clear ethical policy and implement it in proper manner. There are many social, legal and economic outcomes that company has to face in case of any ethical dilemma, so there must be a smart strategy to deal with ethical dilemmas. In this paper, we will address the ethics for nonprofit and profits organizations, ethical dilemmas being faced or faced by each of these companies and the outcomes of these ethical dilemmas. Critique of actions of each of these companies will be provided from the point of view of applicable philosophical theories of organizational ethics.
Analyze the manner in which Zappos’ leadership has fostered a culture of ethicalness in the company. Suggest two (2) actions that other companies can take in order to mimic this culture.
2. Ethical Issues in Business. It seems that every day in the news we are hearing of new company that has acted at least unethically and possibly illegally in the operation and financial reporting of their company's business dealings. There are many ethical issues in business. One major issue that we see is over and under reporting net income. Companies like to show that every quarter the net income of the business has an increase or profit. In order to show this they adopt unethical or illegal means in the operation and financial reporting. One such method is the indiscriminate use of stock options for employees that enable companies to take employment costs off balance sheet and inflate earnings. With the recent ethical issues we have
The threat of new entrants into the online shoe/apparel market is relatively small due to the fact that Zappos is such an established brand and has specialized their business model. It would be far too expensive for a new company to copy the characteristics of Zappos including their next day delivery and large overhead. The fact that Zappos was losing money initially illustrates this difficulty. Another issue that would create a high barrier to entry is Zappos commitment to the consumer through overnight shipping. Zappos stated that the overnight shipping caused them to leave their warehouses open for the entire day. Any other company would
Today’s business world presents numerous ethical issues. In today’s world above board/moral ethics in organizations do not often materialize intuitively. Organization must strive to provide employees with a clear understanding of the overall company vision. This will aid employees in practicing the code of ethics, policies and procedures in the workplace. Companies must be unwavering in continuously delivering the uppermost ethics of provision in which customers, applicants and employees are entitled to under fair business practices. One major core value is to uphold responsible and fair business practices.
Zappos started out by selling shoes online to become the world’s largest online retailer of shoes. Subsequently, in their quest to boost sales, they moved beyond footwear to become an E-tailer that sells ‘anything and everything’.
Zappos has successfully shaped a one-of-a-kind culture to which it owes its success. While there is not a true “problem” with Zappos.com; the company realizes significant growth potential. Sister company, Amazon.com, recognizing the asset of the renowned customer service Zappos has formed, has approached the Zappos management team with discussions of a potential acquisition.
Every organization also has a profession responsibility to conduct business honestly and ethically. Our readings reported, “Experts estimated that U.S. companies lose about $600 billion a year from unethical and criminal behavior” Kinicki and Kreitner (2009). The organization could avoid having ethical issues by meeting the
In my analysis of Jeff Bezos, founder and CEO of Amazon.com I investigate if his leadership exemplifies the qualities of effective and ethical conscious leadership. I also examine an alternative perspective into the ethics and dynamics of how Jeff interacts with his employees. In order to be an effective leader it is imperative to develop a distinct leadership philosophy statement. Establishing this personal leadership philosophy will serve as a guide and reminder to consistently live out these principles. To improve leadership, it is essential to evaluate other leaders and equally important to reflect on one’s personal leadership and philosophy.
Consumers and the general public view companies as greedy establishments looking only to maximize its profits at any cost to the consumer, the community and the environment. While historically this has been the case and even in today’s business environment there still exist organizations that follow this doctrine; organizations that are driven solely by the selfish interest cannot survive because stakeholders have certain expectations of organizations above their ability to generate profits (Vranceanu, 2015). The challenge business with regards to ethics is the concern on whether ethical behavior should be given more priority than making profits. Some organizations view ethics and the practice of ethical behavior to be a burden to
Important Note: This sample essay mainly illustrates the structure of your assignment on ethical issues of a company selected by you. You may first identify two or three ethical problems and then discuss how to solve them. Remember including relevant citations to support your evidences and viewpoints.