Zappos

Costco is a recognized and successful retail chain including several locations, glowing feedback, and a wonderful overall reputation. Known by several audiences to be considered a “big-box” store, Costco offers various products in its stores at low, discounted prices, accompanying a membership card. Before and after researching this company, the author of this paper has heard exceptional feedback regarding the company for its initiative to keep prices low, employee morale high, and customer satisfaction to be one of its top priorities. Within this body of work, the author will dissect and discuss some of Costco’s stakeholder perspectives and how some of the perceived initiatives may help aid the company within its

Customer satisfaction is the customer’s evaluation of a good or service in terms of whether it has met their needs and expectations (Vander Schee, 2016). The culture of the organization is to focus on delighting customers rather than on selling products (Lamb, Hair, & McDaniel, 2017). An example of a highly satisfied customer would be Nicole Snow, who owns a small business in Maine. One day she reached out to FedEx on social networks and asked for help in getting her supply chain set up. The team responded immediately and helped her solve the problem (“FedEx,” 2015). Here customer satisfaction is greatly shown the customers’ needs and expectations have been met by

Another social factor is demographics. As Lululemon products are highly prices, it is important to research the social economic aspects of the neighborhood. Moreover, Lululemon faces high rates of obesity and overweight in America and Australia, hence the importance for well-trained “educators.” As Lululemon incorporated e-commerce in 2009, a technological as well as an external factor is to ensure customer service provides the same level of customer services as the face-to-face interaction in the stores, and to maintain the website up-to date. It is important for Lululemon to maintain a user friendly website that would encourage people from all ages to buy Lululemon’s products.

In the modern world of business, it’s possible for a business to cater for both its best interest and that of the consumer conjointly. The best interests of most companies, for example those in the fast food industry, include maximizing profitability by increasing sales (Forschler, 2013). However, it’s possible for them to cater for the best interest of the consumers, such as increasing consumer satisfaction, only if they utilize state-of-the-art

There is an ongoing debate on which store, Target or Walmart is the most ideal. This essay will compare their missions, product quality, customer service, and overall superiority. A mission statement can say a lot about a business, so we will analyze them both. Product quality isn’t about how sparkly the dress is, it’s about the fabrics lifetime and quality. Customer service could be the thing that keeps customers coming or drives them away. what I’m trying to solve is, which store has the best of which and what store will get the job done

A firm’s performance and financial standing can be measured by a number of valuations and techniques. Financial data is used to perform a financial analysis on a business to determine the company’s stability, profitability, and liquidity. For instance, J.C. Penney’s financial stability was drastically damaged leaving all external and internal stakeholders questioning the value of the department store. J.C. Penney’s has a number of stakeholders that should always be satisfied while making business decisions. One of J.C. Penney’s most valuable stakeholders is its customers. J.C. Penney’s customers expect the retailer to provide them with up-to-date products at an affordable cost, while also expecting trained personnel to attend to their needs. One of J.C. Penney’s main goal is to get new and repeated customers; therefore, it is critical for J.C. Penney’s to develop a strong understanding of its customer base. During J.C. Penney’s failure, many customers reported that employees did not make an effort to develop a professional relationship with them.

"We want to be the world's most customers Centric Company. . That we focus increasingly on trying to get the customer experience right. Within that we want to build a place where people can come and discover anything they might want to buy online." (Mellahi & Johnson, 2000).

When natural and social issues began to be at the top of the brain for customers, organizations can no more exist in the corporate world. Now- a-days customers aren 't simply searching at the best cost and quality, they expect the organizations to do something that brings a positive effect on their general surroundings.

Unfortunately, many online retailers have begun to catch up with many of these core competencies. The concepts of next-day delivery and “above and beyond” customer service are no longer the “WOW” factors that they may have been five years ago. However, the relationships that make up “Powered by Zappos” are tough to beat and give the company a competitive advantage through its supply web. At the time of this case, Zappos still holds the niche of being an online shoe expert, but companies

Organizations like Amazon store realized that attaining long-term customer value through delivery of quality services is the key to their existence. Also, be alert to the customer’s needs and wants, because having a loyal base of satisfied customer brings relevant performance indicators. For example, increase in sales improved profits, and possible higher market share (Shamma & Hassan, 2013).

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,

In a modern fast paced world, people seek instant gratification. On a national level this can be seen in companies such as Mc Donald’s which have adopted this notion by preparing hot, quick food for customers. This can be delivered on a local level as well as we see in a company like Comet Cleaners which offers a same-day service. According to Entrepreneur and Online Marketing Expert, Neil Patel, “Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force.” The sensation associated with instant gratification is a delightful feeling. A feeling of seeking pleasure, which can be easily fulfilled in today’s world. One simple form of instant gratification is the desire of wanting packages to arrive faster. While online retail stores utilize standard mail carriers, Amazon.com, has found a way to meet faster delivery demands. Releasing their new, self-service lockers, Amazon is able to leverage their title as the “e-retail giant.”

content with the goals of the site. In this paper, both the retail-apparel and non-profit sectors are

Before analyzing the staffing and other related issues, we discuss the strategy and competitive dimensions of Zappos.

This paper includes a study about Zappos Online Retailer Company. The purpose of this study is to do a detailed analysis of the current situation of this company and the service issues that they are facing in order to find solution to reach their goals.