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Zara Marketing Strategy

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PART A
All operation processes have one thing in common , they all take their 'inputs' like raw materials , knowledge , capital , equipment and time and transform them into outputs (goods and services ) . They do this in different ways and the main four are known as the Four Vs, volume, variety, variation and visibility.
As for volume is the level rate of outputs from a process, variety the range of different products and services, variation the degree to which the rate or customers experience, also called customer contact.
These four aspects should be carefully allocated with ensuring process excellence .it includes higher efficiency, Faster cycle time and higher overall productivity, in essence.…show more content…
Consequently, Zara has become Spain best known fashion brand. The company started in 1963 .half century later , it has become own of the world's fastest growing manufacturer of affordable Spanish fashion clothing .currently there are around 2000 stores in 77 countries .
Product in the marketing mix of Zara. Zara is known as the coca cola of fashion. Such as craze of this brand among the fashion enthusiasts one of the major strength of the company is that it is able to respond very quickly to the changing needs of the customers. Pricing in the marketing mix of Zara the concept of Zara is to provide its products at a reasonable price to its customers. It follows the customers find its prices quiet affordable. However, we have to know that we are referring to the cream customers who would compare Zara with Hugo boss or others. Zara has premium pricing strategy. The pricing made optimizing development and training costs. Promotions of marketing mix in Zara .it is a unique marketing policy of "zero investment in marketing". Instead, the company uses money it would have used to advertise in opening new stores. The striking thing about Zara Is that it has found differences that matter to the consumers and used that to differentiate itself from the rest of the competition. In the place in marketing mix of Zara. Is very unique and one of the things that make…show more content…
2-pricing in the marketing mix of zero the concept of Zara is to provide its products at a reasonable price to its customers.
3- The company started in 1963. Half century later, it has become own of the world's fastest growing manufacturer of affordable Spanish fashion clothing. Currently there are around 2000 stores in 77 countries.
4- Promotions of marketing mix in Zara. it is unique marketing policy of " zero investment in marketing
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