Zara Marketing Plan

1529 WordsOct 15, 20107 Pages
International Conference on Industrial Logistics Zara’s mission: To produce a fashion forward product for the masses Zara Tidbits • Amancio Ortega quit his sales job to start the business with just 5,000 pesetas ($83) • Founded in 1963 as a maker of ladies’ lingerie in the Galician town of La Coruña • Today, 70-year-old chairman and majority shareholder, Mr Ortega, is Spain’s richest man. Zara • Flagship enterprise of Inditex (2001 IPO) • Sales of 3.2 billion €, EBIT of 476.1 million € in 2003 and EBIT margin of 14.8%. • HQ and central distribution in La Coruña (Galicia – northwestern corner of Spain) • Women’s, men’s and children’s wear • Over 724 stores in 56 countries Zara and Mango • Spanish apparel retailers •…show more content…
Si intentase fabricar mis colecciones en Asia, no sería capaz de traerlas a las tiendas con la velocidad suficiente. Al fabricarlas cerca de casa puedo descartar colecciones cuando no se están vendiendo y sin esta rápida respuesta no sería capaz de obtener una buena relación entre calidad, precio y moda, que es lo que nuestros clientes esperan", subrayó..” José María Castellano, Febrero 3, 2005 Pricing Strategy Pricing Strategy 200 150 100 170 140 100 110 200 50 0 Spain Rest of Europe Northern Europe Americas Japan Zara’s Strategy • A Passion for Fashion • Global Reach • Vertical

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