Have you ever purchased any product on the Internet, used the Internet to collect information or data, or played computer games on the Internet? You must agree that it is fast, easy, and enjoyable. The Internet has been a part of our daily life for several years now. In addition, in the business world, a new business model, E-business and E-commerce, has appeared for several years. According to Ali, there are two main types of E-commerce: B2B and B2C (2000). One is business to business (B2B). This means that enterprises use the Internet to transact or trade between business operations and their partners. Another is business to consumer (B2C). In other words, enterprises provide products, support good, and services to the customers on the …show more content…
Now Wal-Mart is interested in E-commerce and online shopping. If Amazon.com merges with Wal-Mart, they will become the largest retail company in E-commerce. Amazon.com will also increase its market share. In addition, after the merger, Amazon.com can gain more marketing resources from Wal-Mart to create a new sales passageway. For instance, customers can purchase the products from Amazon.com on the Internet and pick the items, or return them at Wal-Mart. It will provide additional choose for customers.
Secondly, the merger will help Amazon.com create new customers and products. Bertelsmann has $14 billion market value and the company¡¦s strategy now is focusing on music retailing and book sales (Fitch, 2000). Their business is related to Amazon¡¦s business. The CEO of Bertelsmann is also trying to open their business in American market (Hahn & Celarier, 2001). If Amazon.com merges with this company, Amazon.com will gain the new customers from Bertelsmann. Furthermore, integrating the products from Bertelsmann, Amazon.com can create new products on their website.
Finally, a merger can improve and cover the financial loss of Amazon.com such as net sales loss, long-dept and cash loss. For instance, if Amazon.com merges with General Growth Properties, which has 136 malls in 37 states and owns $2.8 billion market value (Fitch, 2000), Amazon.com can still keep the power
1. In what way does Bezos’s decision to develop and deliver the Kindle show systematic and intuitive thinking?
Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.
When we compare walmart.com with amazon.com. Two of the biggest names in the industry are Amazon.com and Walmart, the latter of which has moved beyond its physical stores and begun to offer a variety of merchandise online. Amazon.com is one of the most recognizable names in the online retail industry. The site’s marketplace allows customers to purchase a wide variety of items online. And with a slew of third-party merchants in its roster, Amazon.com is a formidable presence indeed. Walmart is just as widely known of course, albeit in the real world. The company is a familiar name in the
The bookseller went online in 1997, and in 1998 sold a 50% stake in its Web operation subsidiary to Bertelsmann (which it re-purchased in 2003) in an attempt to strengthen both companies in the battle against online rival Amazon.com.
Amazon intended to benefit from cross selling on the basis that it already has a loyal installed base in place. (Krishnamurthy, 2004) Amazon also benefited from economies of scope as its basic infrastructure is already in place and highly scalable.
Both Amazon and Walmart are seeking to accomplish the same goal, to become the world’s largest retailer by providing customers with a seamless shopping experience. Both companies have their own strengths, with Amazon being the leader in the online retail space, while Walmart is the clear leader in the brick-and-mortar arena. As more online and brick-and-mortar retailers are eating into the market, both Amazon and Walmart must content with other companies as well as each other. Amazon and Walmart were both created and detonated extraordinary growth due to an innovative push unlike any other in their own respective arenas. “If either Amazon or Walmart is destined to come out on top, it must come from a massive innovation push, a willingness to
Globalization is a growing part of everyday businesses. This is the process of interaction and integration among people, companies, and governments of different nations. With the world of online retail, the buying and selling to one person to another has grown drastically. There has also been a substantial change in technology and what we as people can do in today’s time rather than in the past. Amazon is a huge retail giant and buying and selling items is one of their key functions. The impact made on Amazon is nothing but an advantage. Amazon currently is the 56th largest company in America by market capitalization. Being one the largest retailer around, 15th in the nation at that, Amazon has made a name for themselves. Amazon has made some very substantial growths and with these opportunities they face they can make even more advances in the future. (Globalization 101, 2016)
Amazon’s fulfillment centers are valuable, rare, costly to imitate, and organized to captured value. Thus, they attribute to Amazon’s competitive advantage. Amazon Prime and 1-Click are also valuable to the organization. However, they can be replicated. Walmart launched a membership program to compete with Amazon’s Prime Service. With Walmart’s membership program customers receive free two-day shipping when they spend $35 or more on orders. Amazon Web Services is valuable, rare, costly to imitate and the organization has capture the value of it. Therefore, AWS has contributed to Amazon’s sustainable advantage. Amazon’s brand name and reputation have also given the company sustainable advantage. Amazon acquired enormous brand valuation in a short period of time. It is
This sort of global expansion adds great complexity to the functionality of Amazon’s management, personnel, operation systems, technical performance, financial resources, and internal financial control and reporting functions. With the perplexity of current situations, Amazon may not be able to sustain growth effectively, which ultimately could bring damage to their reputation and limit their operating growth as well. .
Changing some Kmart stores to Sears stores and bringing home appliances to Kmart, would offer customers shopping for those products with more locations to choose from. As a customer, this merger brings a wider array of products to more locations, making it easier to get everything you might need in one place. The merger of these two corporations would create more jobs.
Walmart and Amazon have become global, household names in the US and for good reason: both of these companies have revolutionized the way in which we shop. Amazon offers a convenient experience, and an ever-expanding selection of products whereas Walmart has a wide network of store locations and famously low prices. As investments, these companies highlight the dichotomous nature of the retail industry – brick-and-mortar vs e-commerce; high growth vs steady growth; US vs International; actual vs market expectations. This report provides an in depth comparative analysis between Walmart and Amazon. We will first summarize the industry and these companies, followed by an analysis of market position and financials, and finally an
With the advent of the information technology, specifically the internet, it is said that more and more companies are existing in the online world. The changes in the business market also allows customers to change and become more dependent on online stores and online shopping than go and find something in shopping malls or retail store. One of the existing and considered as the largest and competitive online shopping in the world is Amazon. In this report, the goal is to analyse Amazon based on the case study provided. The analysis includes the discussion of Amazon’s s strategic intent, main resources and capabilities. In addition, this will also include analysis of the resources and capabilities that give
Amazon.com, Inc. was founded by Jeff Bezos out of his own garage in July 1994 under the name of Cadabra. It went online in as Amazon.com in 1995. Since that time it has never looked back and is now the world's largest online retailer. It is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. With a total revenue of US$ 61.09 billion, it has a total of 88,400 employees as of December, 2012. At first it started as an online bookstore, but soon it diversified
E-business uses the digital technology to optimize the business activities of organization in order to increase the efficiency and effectiveness of operation and gain competitive advantages. E-business provides the solution that allows the organization to instantly share database, information of products and services, financial figures and data and nearly anything else that the organization may need to operate the business activities effectively and efficiently (Nguyen, 2013). E-commerce which is the abbreviation of electronic commerce is the subset of e-business. It focuses on the online transaction which includes selling of products or service by using computer network, primarily the Internet.
Amazon.com is a Fortune 500 company that has revolutionized the retail industry. In recent years, Amazon has faced increased competition in the highly competitive online retail space as competitors invested heavily in their online storefronts and infrastructure. Positioned in a highly fragmented industry, Amazon must find solutions that can sustain its long term profitability and maintain its market share. To that end, Amazon should grow the Amazon Prime membership base and expand on its media and mobile offerings.