amazon com Essay examples

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Have you ever purchased any product on the Internet, used the Internet to collect information or data, or played computer games on the Internet? You must agree that it is fast, easy, and enjoyable. The Internet has been a part of our daily life for several years now. In addition, in the business world, a new business model, E-business and E-commerce, has appeared for several years. According to Ali, there are two main types of E-commerce: B2B and B2C (2000). One is business to business (B2B). This means that enterprises use the Internet to transact or trade between business operations and their partners. Another is business to consumer (B2C). In other words, enterprises provide products, support good, and services to the customers on the…show more content…
Now Wal-Mart is interested in E-commerce and online shopping. If Amazon.com merges with Wal-Mart, they will become the largest retail company in E-commerce. Amazon.com will also increase its market share. In addition, after the merger, Amazon.com can gain more marketing resources from Wal-Mart to create a new sales passageway. For instance, customers can purchase the products from Amazon.com on the Internet and pick the items, or return them at Wal-Mart. It will provide additional choose for customers. Secondly, the merger will help Amazon.com create new customers and products. Bertelsmann has $14 billion market value and the company¡¦s strategy now is focusing on music retailing and book sales (Fitch, 2000). Their business is related to Amazon¡¦s business. The CEO of Bertelsmann is also trying to open their business in American market (Hahn & Celarier, 2001). If Amazon.com merges with this company, Amazon.com will gain the new customers from Bertelsmann. Furthermore, integrating the products from Bertelsmann, Amazon.com can create new products on their website. Finally, a merger can improve and cover the financial loss of Amazon.com such as net sales loss, long-dept and cash loss. For instance, if Amazon.com merges with General Growth Properties, which has 136 malls in 37 states and owns $2.8 billion market value (Fitch, 2000), Amazon.com can still keep the power
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