healthymagination Essay

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Case Analysis Healthymagination at GE Healthcare Systems Problem Definition Primary Business: GE Healthcare is a subsidiary of General Electrics (GE) and its primary business is creation of healthcare technologies and services that ranges from medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies and so on. Its business units are classified as: Healthcare IT and Performance Solutions Healthcare Systems Healthcare Services Life Sciences Surgery GE Healthcare Systems (GEHS) is a major business unit of GE Healthcare delivering technologies for different phases of patient care ranging from diagnostic …show more content…

Customers that the decision making unit were trying to target in these markets constituted healthcare providers that employed the use of medical devices. This ranged from large hospitals, to independently operated hospitals, diagnostic centers and other clinics that focused on outpatient care. Some factors that influence the buying tendencies of these customers are listed as follows: Government policies on healthcare is key influencer to the buyers and potential users of the healthymagination products. For instance, meaningful use of electronic Health Record (ECR) requires healthcare providers to provide online reporting, changing the technology used by them. Health insurance is another factor that indirectly affects the buying tendencies of the buyers. More the people are insured, it is more likely they would opt for better quality of healthcare services and also at larger number of instances. Value of the technology as perceived by the government and insurance companies also influenced the orders. The orders also relied on the recommendations of the doctors and experts in the field. Competition: To name a few competitors of GEHS in the course of time were Philips Healthcare, Siemens Healthcare and Toshiba Medicals. Since healthcare sector showed signs of boom, therefore all the

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