report Essay

In this essay, the articles ‘Listen to the north’ by John Ralston Saul and ‘Which ‘Native’ History? By Whom? For Whom?’ by J.R. Miller will be analyzed, specifically looking at each authors argument and his appeal to ethos, logos and pathos. In the first article, ‘Listen to the North’, author John Ralston Saul argues that current Canadian policy when it comes to our north, and the people that reside there, is out of date and based on southern ideals that hold little bearing on the realities that face northern populations. He suggests instead that the policies and regulations should be shaped by people who know the territory and it’s needs, namely people who live there. In the second

Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world with over 16,000 stores in 50 countries. This report evaluates major internal and external factors affecting Starbucks using various analytical techniques. Based on the Starbucks brand in UK, it identifies suitable marketing strategies for Starbucks to expand its business in the UK market within the next two years. In line with the chosen marketing strategies, recommendations for the marketing mix are discussed.

Our client, Sue Davis, was in a car accident in Yankton, South Dakota. Sue sustained massive head injuries, and the paramedics did not think that she would make it to the hospital alive. Once all was said and done Sue incurred $400,000.00 in medical bills, $45,000.00 in lost wages, and $50,000.00 in property damage to her Bentley.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Next, Starbucks is in a direct supply channel. Direct supply channel is in which a producer supplies its goods or services directly to consumer, without a middleman (business dictionary). This practice helps Starbucks to keep a good relationship with the customer. In Malaysia, especially in Kuala Lumpur Starbucks can be found in any place where there is high intense flow of people, you can found it in a mall, gas station, airport, university, bus stop and etc. Starbucks primary goal is to locate its store in a highly visible location, to be the ideal place for the individuals who wants to enjoy music or looking for a break in a busy lifestyle. Getting more

The United States Army has often been described as a highly-complex and interwoven series of commands, both issued and carried out.  Machines as complex as our organization, the US Army has a lot of moving parts.  If any of these gears fails to perform as they have been designated and entrusted to, the machine begins to break down. Punctuality and accountability are two major ways the US Army and the 10th Combat Support Hospital, in particular, keep those parts moving smoothly and effectively. Without either, the entire system would quickly fall apart, leading to any number of complications that would hinder the unit’s ability to meet its goals quickly, effectively and efficiently.  With this essay, I will explain the importance of

In today’s skeptical world, where critics, media and public are cynical about companies, their operations and how authentic they are in being socially responsible, it is almost impossible for organizations to create a 100% good image. In more than half of all the television programs, it is easy to come across with negative portraits of business people. This reality has confirmed the importance of effective communications in the company in every situation it may encounter throughout its existence: non-crisis, pre-crisis and crisis situations. Effective communications during crisis situations require more

Starbucks’ lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products. The question before Starbucks’ leadership, however, is what avenues will lead to Starbucks’ goal of remaining true to its core, the highest quality coffee products while providing a “total coffee experience” for its customers?

As mentioned before, we can observe from the plots that the GDP level is upward trending, which is a characteristic feature of economic time series. To offset this, we calculate the first differences as a change in logs. Once plotting the vector of the results, another characteristic of economic time series arises in the plot of GDP growth: seasonality. This can be seen in quarterly variations year on year, for example quarter four of each year cannot be purely compared to quarter two since it accounts for a big holiday variation such as Christmas spending, end of year boosting of financial results, etc. Thus growth should be assessed with the corresponding quarter year on year. This effect compensates the business cycles variations which are more significant for

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

I hope the week is going well for you all. Attached are the May 2017 Digital Reports for your records and review.

I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.

Starbucks’ retail entry model in the United States does not have the same strategy as their international model. In the states Starbucks holds great control as a corporation, but in international territory, country partnerships, cultural, government laws and politics play a very important role in Starbucks’ entry strategy. Starbucks has set it sights globally since the coffee market has come close to saturation in the U.S. which will give them the opportunity to continue to expand without fierce competition. Starbucks has looked to countries like India and other emerging markets with great growth potential to set down new roots. Starbucks recognizes India as a great choice to expand business internationally but also recognizes the complexity in the same market after several attempts to enter without success.

This document specifies the work that I did during the Internship course at RAMPS International Inc., New Jersy under the guidance of Dr. Xiaodong Yue (UCMO).