(1) If a multidomestic approach gives local managersthe most flexibility for responding to local marketconditions, why wouldn’t every international companyuse this strategy? (2) How might the choice of overallorganizational strategy affect a company’s staffingplans in each country?

(1) If a multidomestic approach gives local managersthe most flexibility for responding to local marketconditions, why wouldn’t every international companyuse this strategy? (2) How might the choice of overallorganizational strategy affect a company’s staffingplans in each country?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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