Marketing - 14th Edition - by Roger A. Kerin, Steven W. Hartley - ISBN 9781259924040
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Marketing
14th Edition
Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
ISBN: 9781259924040

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Explanation: The products can be generally classified into consumer products or business products...Explanation: Company C is in its maturity stage: Company C should create demand to face its...Explanation: The 4 unique essentials of services are as follows: Intangibility: Services are said to...Explanation: Price equation to calculate purchase price: Purchase price=(Final price−(Allowances and...Explanation: Skimming pricing approach: The manufacturer of the digital camera may adopt the...Given information: CC Company stores chemicals at large quantities. The company blends the chemicals...Explanation: Non-store retailing includes online retailing which is becoming a convenient one for...Explanation: The issue is the miscommunication among the receiver (Person MS) and the sender (the...Explanation: Difference between competitive product and competitive intuitional advertising:...Explanation: Social media and applications for mainly for the smart phones but it do not take the...Explanation: Given statement: Person J is the representative of CS brokerage firm. He bought the...Most of the people have trust issues in online shopping. For example, invasion of privacy and credit...Explanation: PH Company starts an online marketing for its products. It came up with more innovative...Explanation: The seven design elements of PH Company are as follows: Context Content Customization...Explanation: Bottom: At the bottom of the curve, there will be a low ratio because the slope of the...

More Editions of This Book

Corresponding editions of this textbook are also available below:
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EBK MARKETING
13 Edition
ISBN: 8220102804159
MARKETING LL + CNCT+ ACCESS CODE
13 Edition
ISBN: 9781259949180
Marketing - Standalone book
13 Edition
ISBN: 9781259573545
Marketing - Standalone book
13 Edition
ISBN: 9781259738067
Gen Combo Marketing; Connect 1s Access Card
13 Edition
ISBN: 9781259896774
Marketing: The Core
5 Edition
ISBN: 9780077701727
MARKETING W/CNCT+ KENT STATE SPRING 20
12 Edition
ISBN: 9781308945606
Marketing
12 Edition
ISBN: 9780077861032
MARKETING (LOOSELEAF)
12 Edition
ISBN: 9780077635787
Marketing
11 Edition
ISBN: 9780078028892
Marketing With Connect Plus
11 Edition
ISBN: 9780077632700
Marketing
10 Edition
ISBN: 9780073529936
MARKETING LL W/ CONNECT
14 Edition
ISBN: 9781260665246
Marketing
14 Edition
ISBN: 9781259924040
MARKETING>CUSTOM< CONNECT ACCESS CODE
14 Edition
ISBN: 9781260727517
MARKETING
14 Edition
ISBN: 9781264014422
Marketing
14 Edition
ISBN: 9781260157772
Loose Leaf for Marketing
14 Edition
ISBN: 9781260157727
MARKETING W/CONNECT >BI<
14 Edition
ISBN: 9781260586749
MARKETING
14 Edition
ISBN: 9781260527865
MARKETING
14 Edition
ISBN: 9781260916072
MARKETING
14 Edition
ISBN: 9781264032464
MARKETING LL W/CONNECT
14 Edition
ISBN: 9781260536201
EBK MARKETING
14 Edition
ISBN: 8220106797488
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14 Edition
ISBN: 9781260539103
MARKETING-CONNECT ACCESS
14 Edition
ISBN: 9781260518276
MARKETING CONNECT CARD NO MARK PRACTICE
14 Edition
ISBN: 9781260786651
MARKETING-CONNECT W/EBOOK
14 Edition
ISBN: 9781260157697
MARKETING W/ CONNECT ACCESS CODE >IC<
14 Edition
ISBN: 9781260672237
MARKETING LOOSELEAF
14 Edition
ISBN: 9781264008971
MARKETING (LL) ND BUNDLE W/CONNECT
14 Edition
ISBN: 9781264178940
MARKETING 1 SEMESTER CONNECT
14 Edition
ISBN: 9781264179121
MARKETING W/ CONNECT
13 Edition
ISBN: 9781259850073
Connect 1-Semester Access Card for Marketing
14 Edition
ISBN: 9781260157680
MARKETING (LL)-W/CONNECT ACCESS
14 Edition
ISBN: 9781260277098
MARKETING
14 Edition
ISBN: 9781260717204
RMU MARKETING WITH MARKETING PRACTICE
14 Edition
ISBN: 9781260537468

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