Marketing - 14th Edition - by Roger A. Kerin, Steven W. Hartley - ISBN 9781259924040
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Marketing
14th Edition
Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
ISBN: 9781259924040

Solutions for Marketing

Browse All Chapters of This Textbook

Chapter 2.4 - Setting Strategic DirectionsChapter 2.5 - The Strategic Marketing ProcessChapter 2.6 - The Implementation Phase Of The Strategic Management ProcessChapter 2.7 - The Evaluation Phase Of The Strategic Marketing ProcessChapter 3 - Scanning The Marketing EnvironmentChapter 3.1 - Environmental ScanningChapter 3.2 - Social ForcesChapter 3.3 - Economic ForcesChapter 3.4 - Technological ForcesChapter 3.5 - Competitive ForcesChapter 3.6 - Regulatory ForcesChapter 4 - Ethical And Social Responsibility For Sustainable MarketingChapter 4.1 - Nature And Significance Of Marketing EthicsChapter 4.2 - Four Factors Affect Ethical Marketing BehaviorChapter 4.3 - Understanding Social Responsibility And Sustainable MarketingChapter 4.4 - Turning The Table: Consumer Ethics And Social ResponsibilityChapter 5 - Understanding Consumer BehaviorChapter 5.1 - Consumer Purchase Decision Process And ExperienceChapter 5.2 - Consumer Involvement Affects Problem SolvingChapter 5.3 - Psychological Iinfluences On Consumer BehaviorChapter 5.4 - Socialcultural Influences On Consumer BehaviorChapter 6 - Understanding Organizatios As CustomersChapter 6.1 - Business-to-Businesss Marketing And Organizational BuyersChapter 6.2 - Characteristics Of Organizational BuyingChapter 6.3 - The Buying Center: A Cross-Functional GroupChapter 6.4 - Online Buying In Business-to Business MarketingChapter 7 - Understanding And Reaching Global Consumers And MarketsChapter 7.1 - Dynamics Of The World TradeChapter 7.2 - Marketing In A Dynamic Global EconomyChapter 7.3 - A Global Environmental ScanChapter 7.4 - Comparing Global Market-Entry StrategiesChapter 7.5 - Crafting A Worldwide Marketing ProgramChapter 8 - Marketing Research:From Customer Insights To ActionsChapter 8.1 - The Role Of Marketing ResearchChapter 8.2 - Five-Step Marketing Research ApproachChapter 8.3 - Collect Relevant InformationChapter 8.4 - Primary Data:Watching PeopleChapter 8.5 - Big Data, Data Analytics, And Artificial IntelligenceChapter 8.6 - Sales Forecasting TechniquesChapter 9 - Market Segmentation, Targeting, And PositioningChapter 9.1 - Why Segment Markets?Chapter 9.2 - Steps In Segmenting And Targeting MarketsChapter 9.3 - Ways To Segment Consumer MarketsChapter 9.4 - Develop A Market-Product Grid And Estimate The Size Of MarketsChapter 9.5 - Positioning The ProductChapter 10 - Developing New Products And ServicesChapter 10.1 - What Are Products And ServicesChapter 10.2 - Classifying ProductsChapter 10.3 - New Products And Why They Succeed Or FailChapter 10.4 - Why Products And Services Succeed Or FailChapter 10.5 - The New-Product Development ProcessChapter 11 - Managing Successful Products, Services, And BrandsChapter 11.1 - Charting The Product Life CycleChapter 11.2 - Managing The Product Life CycleChapter 11.3 - Branding And Brand ManagementChapter 11.4 - Packaging And Labelin ProductsChapter 12 - Services MarketingChapter 12.1 - The Four I's Of ServicesChapter 12.2 - The Service ContinuumChapter 12.3 - How Consumers Purchase ServicesChapter 12.4 - Customer Contact And Relationship MarketingChapter 12.5 - Managing The Marketing ServicesChapter 12.6 - PeopleChapter 13 - Building The Price FoundationChapter 13.1 - Nature And Importance Of PriceChapter 13.2 - Identifying Price ObjectivesChapter 13.3 - Estimate Demand And RevenueChapter 13.4 - Price Elasticity Of DemandChapter 13.5 - Determine Cost, Volume, And Profit RelationshipsChapter 14 - Arriving At The Final PriceChapter 14.1 - Select An Approximate Price LevelChapter 14.2 - Set The List Or Quored PriceChapter 14.3 - Make Special Adjustments To The List Or Quoted PriceChapter 14.4 - Legal And Regulatory Aspects Of PricingChapter 15 - Managing Marketing Channels And Supply ChainsChapter 15.1 - Nature And Importance Of Marketing ChannelChapter 15.2 - Marketing Channel Structure And OrganizationChapter 15.3 - Marketing Channel Choice And ManagementChapter 15.4 - Logistics And Supply Chain ManagementChapter 16 - Retailing And WholesalingChapter 16.1 - The Vaue Of RetailingChapter 16.2 - Classifying Retail OutletsChapter 16.3 - Nonstore RetailingChapter 16.4 - Positioning A Retail StoreChapter 16.5 - The Changing Nature Of RetailingChapter 16.6 - WholesalingChapter 17 - Integrated Marketing Communication And Direct MarketingChapter 17.1 - The Communication ProcessChapter 17.2 - The Promotional ElementsChapter 17.3 - Integrated Marketing Communications Developing The Marketing MixChapter 17.4 - Developing An Integrated Marketing Communication ProgramChapter 17.5 - Direct MarketingChapter 18 - Advertising, Sales Promotions,and Public RelationsChapter 18.1 - Types Of AdvertismentsChapter 18.2 - Developing The Advertising ProgramChapter 18.3 - Different Media AlternativesChapter 18.4 - Sales PromotionChapter 18.5 - Public RelationsChapter 19 - Using Social Media And Mobile Marketing To Connect With CustomersChapter 19.1 - Understanding Social MediaChapter 19.2 - A Look At Four Important Social MediaChapter 19.3 - Integrating Social Media Into Today's Marketing StrategiesChapter 19.4 - Measuring The Results Of Social Media ProgramsChapter 19.5 - The Four: Social Media + Smartphones + Exotic AppsChapter 20 - Personal Selling And Sales ManagementChapter 20.1 - Nature Of Personal Selling And Sales ManagementChapter 20.2 - The Many Forms Of Personal SellingChapter 20.3 - The Personal Selling Process: Building RelationshipsChapter 20.4 - The Sales Management ProcessChapter 21 - Implementing Interactive And Multichannel MarketingChapter 21.1 - Creating Customer Value, Relationships, And Experiences In MarketspaceChapter 21.2 - What Consumers Buy OnlineChapter 21.3 - Why Consumers Shop And Buy OnlineChapter 21.4 - Cross-channel Consumers And Multichannel MarketingChapter 22 - Pulling Itall together: The Strategic Management ProcessChapter 22.1 - Marketing basics: Doing What Works And Allocating ResourcesChapter 22.2 - Marketing Planning Frameworks: The Research GrowthChapter 22.3 - Some Marketing Planning And Strategy LessonsChapter 22.4 - Schedule Precise Tasks, Responsibilities, And DeadlinesChapter 22.5 - Organizing For MarketingChapter 22.6 - The Evaluation Phase Of The Strategic Marketing Process

Sample Solutions for this Textbook

We offer sample solutions for Marketing homework problems. See examples below:

Explanation: The products can be generally classified into consumer products or business products...Explanation: Company C is in its maturity stage: Company C should create demand to face its...Explanation: The 4 unique essentials of services are as follows: Intangibility: Services are said to...Explanation: Price equation to calculate purchase price: Purchase price=(Final price−(Allowances and...Explanation: Skimming pricing approach: The manufacturer of the digital camera may adopt the...Given information: CC Company stores chemicals at large quantities. The company blends the chemicals...Explanation: Non-store retailing includes online retailing which is becoming a convenient one for...Explanation: The issue is the miscommunication among the receiver (Person MS) and the sender (the...Explanation: Difference between competitive product and competitive intuitional advertising:...Explanation: Social media and applications for mainly for the smart phones but it do not take the...Explanation: Given statement: Person J is the representative of CS brokerage firm. He bought the...Most of the people have trust issues in online shopping. For example, invasion of privacy and credit...Explanation: PH Company starts an online marketing for its products. It came up with more innovative...Explanation: The seven design elements of PH Company are as follows: Context Content Customization...Explanation: Bottom: At the bottom of the curve, there will be a low ratio because the slope of the...

More Editions of This Book

Corresponding editions of this textbook are also available below:

Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Marketing
12th Edition
ISBN: 9780077861032
Marketing
11th Edition
ISBN: 9780078028892
CONNECT ACCESS CODE W/EBOOK
16th Edition
ISBN: 9781265018979
GEN CMB LL MKT CNCT AC
16th Edition
ISBN: 9781265036973
MARKETING
16th Edition
ISBN: 9781266062223
MARKETING
16th Edition
ISBN: 9781264121328
MARKETING (LL)-W/CONNECT ACCESS
16th Edition
ISBN: 9781264638512
MARKETING (LL)-W/CONNECT ACCESS
16th Edition
ISBN: 9781265283155
MARKETING (LOOSE)-W/CONNECT >CUSTOM<
16th Edition
ISBN: 9781264821976
MARKETING-CONNECT ACCESS
16th Edition
ISBN: 9781264218738
MARKETING-CONNECT ACCESS
16th Edition
ISBN: 9781264588923
MARKETING-CONNECT ACCESS >CUSTOM<
16th Edition
ISBN: 9781264827794
MARKETING (LL)
16th Edition
ISBN: 9781264218752
MARKETING
16th Edition
ISBN: 9781264507665
MARKETING (LL)
16th Edition
ISBN: 9781266175725
Connect 1-Semester Online Access for Marketing
16th Edition
ISBN: 9781264218745
Marketing
10th Edition
ISBN: 9780073529936
Connect Online Access for Marketing
9th Edition
ISBN: 9781264209286
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
MARKETING CONNECT ACCESS >CUSTOM<
15th Edition
ISBN: 9781265735159
MARKETING-CONNECT ACCESS (CUSTOM)
15th Edition
ISBN: 9781264842391
MARKETING (LL)(CUSTOM)
15th Edition
ISBN: 9781264574711
MARKETING
15th Edition
ISBN: 9781260260366
CONNECT FOR MARKETING
15th Edition
ISBN: 9781264770731
MARKETING
15th Edition
ISBN: 2818440071591
MARKETING (LL) W/ACCESS CUSTOM
15th Edition
ISBN: 9781265532925
MARKETING - CONNECT ACCESS CUSTOM
15th Edition
ISBN: 9781265480288
MARKETING (LOOSE) W/CONNECT<BI>
15th Edition
ISBN: 9781266744464
MARKETING - CONNECT ACCESS<I>
15th Edition
ISBN: 9781264412129
MARKETING-CONNECT ACCESS
15th Edition
ISBN: 9781264217144
Marketing (mcgraw Hill/irwin Series In Marketing)
8th Edition
ISBN: 9780072828801
Marketing
7th Edition
ISBN: 9780071217262

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