Marketing: An Introduction (13th Edition) - 13th Edition - by Gary Armstrong, Philip Kotler - ISBN 9780134149530
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Marketing: An Introduction (13th Editio...
13th Edition
Gary Armstrong, Philip Kotler
Publisher: PEARSON
ISBN: 9780134149530

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Book Details

For undergraduate courses on the Principles of Marketing.


An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.


The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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More Editions of This Book

Corresponding editions of this textbook are also available below:
14 Edition
ISBN: 9780135192122
14 Edition
ISBN: 9780135635414
Marketing: An Introduction (12th Edition)
12 Edition
ISBN: 9780133451276
Marketing: An Introduction
11 Edition
ISBN: 9780132744034
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13 Edition
ISBN: 9780134472492
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13 Edition
ISBN: 9780134421902

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