Marketing: An Introduction (13th Edition) - 13th Edition - by Gary Armstrong, Philip Kotler - ISBN 9780134149530
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Marketing: An Introduction (13th Editio...
13th Edition
Gary Armstrong, Philip Kotler
Publisher: PEARSON
ISBN: 9780134149530

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For undergraduate courses on the Principles of Marketing.

 

An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

 

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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MARKETING: AN INTRODUCTION
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ISBN: 9781323388709
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ISBN: 9781323452486
Marketing: An Introduction (12th Edition)
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ISBN: 9780133921052
EBK MARKETING: AN INTRODUCTION
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Marketing: An Introduction, Global Edition
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ISBN: 9781292016788
BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
16 Edition
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Marketing an Introduction Second Custom Edition for Penn State
17 Edition
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11 Edition
ISBN: 9780132744034
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13 Edition
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MARKETING...W/COURSECONNECT 3.1 >IC<
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13 Edition
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2016 Edition
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13 Edition
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13 Edition
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13 Edition
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13 Edition
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MARKETING:INTRO (LL)- W/ MYMARKETING LA
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Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13 Edition
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MARKETING>CUSTOM<
13 Edition
ISBN: 9781323652305
Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
13 Edition
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Marketing
13 Edition
ISBN: 9780134132228
Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
13 Edition
ISBN: 9780135983676
MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
2018 Edition
ISBN: 9781323825518
Marketing: Introduction (Custom)
16 Edition
ISBN: 9781323388686

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