1 The demand for automobiles at Crescent Auto Dealers for the past 8 weeks is as follows.                Week                                            Auto Demand                                                      Weights 1                                                       9                                                                  0.1 2                                                      11                                                                 0.3 3                                                       8                                                                  0.6 4                                                      12 5                                                       10 6                                                       13 7                                                         7 8                                                        12 a Develop a 3-week moving average forecast for Weeks 4 through 9 b Develop a 3-week weighted average forecast for weeks 4 through 9 with weights of d What is the Naïve forecast for Week 9?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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1 The demand for automobiles at Crescent Auto Dealers for the past 8 weeks is as follows.
              

Week                                            Auto Demand                                                      Weights
1                                                       9                                                                  0.1
2                                                      11                                                                 0.3
3                                                       8                                                                  0.6
4                                                      12
5                                                       10
6                                                       13
7                                                         7
8                                                        12
a Develop a 3-week moving average forecast for Weeks 4 through 9
b Develop a 3-week weighted average forecast for weeks 4 through 9
with weights of
d What is the Naïve forecast for Week 9?

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