(1) Why is it important to analyze past performancebefore assessing market opportunities and settingobjectives? (2) Why is diversification consideredriskier than market penetration, product development,and market development strategies?
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(1) Why is it important to analyze past performance
before assessing market opportunities and setting
objectives? (2) Why is diversification considered
riskier than market penetration, product development,
and market development strategies?
Step by step
Solved in 2 steps
- Case Analysis-- Case 2: Lola’s Market: Capturing a New Generation These points should be integrated into your Analysis: (1) Company’s current performance; (2) Strategic Position; (3) External/Internal Environment; and (4) Recommended StrategyUnder what conditions do you believe market share asa metric is important to a firm? What are the potentialpitfalls of relying too much on market share as a keymetric? What self-defeating behaviors might this overreliance lead a firm to undertake?Explain market myopia. It is easy to comment on a company and say it was nearsighted in hindsight. But how can you say before-hand whether a company is being nearsighted?
- How do you explain the role that SWOT analysis has in strategic marketing and how to use different strategic tools such as the Ansoff matrix in strategic market planning?Conduct an industry analysis on the Performance Sport Apparel Industry for Under Amour, using the analysis tools below. Then, use the results of your analyses to draw conclusions regarding the Opportunities and Threats that face firms in the industry. Use as much space as necessary. Remember, you are analyzing the industry, not a particular company in that industry. Please use bullet points. Industry Characteristics: (market size, growth rate, competitors, etc.)When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm’s profitability. It included new drivers of performance. What is one of these new drivers?
- A) Which segment of the market does apple company serve discuss?? B) what strategy is used to serve them??1. Analyze the historical role of marketing in Financial Services organizations. Based oncurrent trends, predict the potential future evolution of marketing within this sector.2. Identify and analyze specific marketing strategies used by companies. Develop criteria bywhich you would assess the effectiveness of these strategies, taking into account theiralignment with business goals.Conduct a SWOT analysis of Apple Inc. Notes: Think critically; provide the reason / why the strength, weakness, opportunity and threat is relevant. Internal Environment 1) Finance 2) Employees 3) Market Share 4) Product Line and Mix 5) Intellectual Property 6) Locations/distribution 7) Brand 8) Corporate Culture 9) Any other organizational resources External Environment (1) Competitor Analysis (list all major and conduct analysis of one major competitor)(2) Technological (3) Political(4) Legal(5) Economical(6) Social / Cultural Notes: Think critically; provide the reason / why the strength, weakness, opportunity and threat is relevant. Provide 10 total Strengths and Weaknesses with at least 4 Strengths, 4 Weaknesses and provide 8 Opportunities and Threats with at least 3 Opportunities (one must be the product), 3 Threats (one must be competition). Note one opportunity should highlight your product; one threat should address a competitor.
- 26) The GE-McKinsey Matrix uses which 2 factors? a) Market share and market growth b) Profits and losses c) Barriers of entry and barriers of exit d) Industry attractiveness and business strength in said industryQ1: Organizations must be able to measure values to strategize their entire marketposition in their own industry.(i) Describe why LOCAL organizations use several measuresrather than only the standard financial measure.(ii) In your perception model for the above goal, illustrate and showthe interrelationships (iii) Include examples in your responses to the scenarios listedabove4. What strategic goal can an IS attain that does not involve wresting market share from competitors?Provide some business exambles.