Prepare a marketing audit covering the following topics which should be presented to the board of Directors. The strategic marketing audit must consider current and likely future challenges for the chosen organization and include the flowing tools. • Macro environment Analysis - PESTEEL • Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s • Micro environment analysis - Porters 5 forces, stakeholder analysis, competitor analysis
Prepare a marketing audit covering the following topics which should be presented to the board of Directors. The strategic marketing audit must consider current and likely future challenges for the chosen organization and include the flowing tools. • Macro environment Analysis - PESTEEL • Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s • Micro environment analysis - Porters 5 forces, stakeholder analysis, competitor analysis
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Prepare a marketing audit covering the following topics which should be presented to the board of Directors. The strategic marketing audit must consider current and likely future challenges for the chosen organization and include the flowing tools.
• Macro environment Analysis - PESTEEL
• Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s
• Micro environment analysis - Porters 5 forces, stakeholder analysis, competitor analysis
• Internal environment analysis - Cultural web, McKenzie’s 7 S’s, Portfolio Analysis tools, value chain analysis, brand analysis, core competencies
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