When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm’s profitability. It included new drivers of performance. What is one of these new drivers?

When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm’s profitability. It included new drivers of performance. What is one of these new drivers?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: legacy systems impact the modernization efforts of an organization

A: A legacy system is defined as obsolete infrastructure, applications, and procedures. Legacy systems…

Q: role does CRM play in enhancing the overall customer experience

A: Providing great customer service and guaranteeing client happiness are critical in today's highly…

Q: Discuss the implications of evolving privacy regulations, such as GDPR, on the handling of customer…

A: Implications of Evolving Privacy Regulations on Handling Customer Conflict Data:Evolving privacy…

Q: Explore the concept of data warehousing and its role in business intelligence. How do data…

A: Data warehouses are an essential component of a company's business intelligence BI and help it to…

Q: How do CRM systems support businesses in abiding by data protection regulations other than GDPR?

A: Customer relationship management (CRM) systems are critical for managing customer relationships in…

Q: In what ways does Bezos's decision to develop and sell the Kindle show systematic and intuitive…

A: Introduction:The Kindle e-reader was created and sold by Jeff Bezos as an example of how systematic…

Q: Mktg. Quiz Assignment #3 General Directions: Perform market segmentation and Marketing mix…

A: Connecting goods and services with those who need or desire them is an effective form of marketing.…

Q: What role does software complexity play in influencing cost estimations?

A: Software complexity has a significant impact on cost estimations for software development projects.…

Q: How do organizations manage vendor relationships post-acquisition to ensure optimal service levels…

A: When an organization acquires another organization, it often inherits several vendor relationships.…

Q: How do CRM analytics aid in predictive modeling for customer behaviors?

A: CRM analytics play a vital role in predictive modeling for customer behaviors by leveraging data and…

Q: How can businesses effectively measure customer satisfaction as a result of successful conflict…

A: Customer satisfaction is a critical factor that can make or break a business. When conflicts or…

Q: For Furrher Research (Groups) Identify a large company, like Disney, that has several SBUs. Using…

A: An organization develops a business strategy, which is similar to a game plan, to succeed in the…

Q: 74. Describe the phases of the revenue cycle for healthcare billing.

A: The revenue cycle in healthcare is the process of collecting payments for the services provided to…

Q: After reading the post which discuss about Netflix's international presence, reply to the post:…

A: Netflix is an online content streaming platform that serves its users with several types of content…

Q: Discuss the impact of 3D printing on rapid prototyping in product development and manufacturing.

A: Additive manufacturing, also called 3D printing, has a major influence on rapid prototyping in the…

Q: How is the integration of augmented reality in interfaces changing the dynamics of online shopping…

A: With the technological advancements, online shopping has gained immense popularity. E-commerce…

Q: Discuss the role of "social media managers" during a social networking c

A: Social media is a destructive and chaotic event that happens on social media having the ability to…

Q: How do organizations incorporate feedback from end-users when deciding on new IT resource purchases?

A: In today's competitive business environment, organizations are constantly looking for ways to…

Q: How does test-driven development (TDD) differ from traditional development practices?

A: Introduction:Test-Driven Development (TDD) is a software development practice that emphasizes…

Q: How do system reliability and system robustness differ?

A: System reliability and system robustness are two important concepts in engineering and systems…

Q: What is the significance of CRM in the e-commerce sector?

A: Customer Relationship Management (CRM) is is the overall technique, approach and technology used by…

Q: What are the challenges of managing risks associated with Bring Your Own Device (BYOD) policies?

A: Implementing Bring Your Own Device (BYOD) policies can offer various benefits, such as increased…

Q: In the context of mergers and acquisitions, discuss the challenges of reconciling conflicting…

A: In the context of mergers and acquisitions (M&A), reconciling conflicting customer service…

Q: Under a level strategy, variations in demand are managed by Question 11 options: using…

A: In the realm of operations management, businesses are often confronted with the challenge of…

Q: In what ways do localization and globalization considerations impact GUI design?

A: Localization and globalization are two important factors that significantly impact GUI (Graphical…

Q: What are the ethical implications for a platform's decision to "shadowban" certain users or content…

A: In times of crisis, the ethical implications of a platform's decision to use shadowbanning are…

Q: Why is Offline digital marketing (Electronic Billboards, Radio, TV Commercials) still relevant and…

A: Offline marketing is any type of marketing that does not use the internet. This includes traditional…

Q: Identify a product in your house with a package that offers a functional advantage. Describe the…

A: Packaging basically implies the way in which a product is enclosed for sale. Depending on the kind…

Q: How do CRM systems adapt to changing market dynamics and customer preferences

A: No business works in isolation. Every business strategy is impacted in negative and positive way due…

Q: CRM systems cater to both B2B and B2C business models differently

A: B2B is an abbreviation for Business to Business. It is a form of commercial connection in which one…

Q: Please do not give solution in image formate thanku. Define Apple inc. industry lifecycle and all…

A: The journey of Apple Inc., one of the world's most iconic and influential technology companies, has…

Q: Why might a company choose to temporarily "go silent" or suspend their social media activity during…

A: Crisis management is the activity of predicting undesirable situations, limiting their impact and…

Q: Investigate the potential of IoT in tracking and tracing the supply chain for pharmaceuticals and…

A: The Internet of Things (IoT) refers to a network of interconnected physical devices or "things"…

Q: How can CRM assist in tracking and managing customer complaints?

A: The CRM software through catching the relevant database with regard to customer compliments and…

Q: 127) As an HR manager, how would you implement a skills training program? How can job aids enhance…

A: Note: “Since you have posted multiple questions, we will provide the solution only to the first…

Q: Choose a product and apply these principles to that product. Market Skimming Advantages…

A: A product is a tangible or intangible item or offering that is created, designed, or manufactured to…

Q: Please do not give solution in image format thanku As products flow through channels of…

A: In the complex network of product distribution, information flow is an integral part of the process.…

Q: How can CRM systems provide insights into improving customer loyalty?

A: CRM systems can provide valuable insights into improving customer loyalty by capturing, analyzing,…

Q: Explain the key factors that can lead to customer conflict in a retail setting.

A: Customer conflict is a common occurrence in retail settings. Many factors can contribute to customer…

Q: How do "transitive dependencies" complicate package management?

A: Modular and reusable code packages have become increasingly important as the software industry…

Q: Define system reliability and its importance in various industries

A: We know that a happy client is better for business, thus the reliability of a system basically…

Q: Explain the significance of "slowly changing dimensions" (SCD) in data warehousing.

A: In the realm of data warehousing, the accurate and comprehensive representation of historical data…

Q: Evaluate SWOT analysis technique and its usefulness in business environment analysis, including its…

A: Title: Evaluating the SWOT Analysis Technique for Business Environment AnalysisIn the ever-evolving…

Q: In the context of crisis management, how can the use of artificial intelligence tools influence the…

A: In an age where information travels at unprecedented speeds, the role of social networks in crisis…

Q: How is IT resource acquisition impacted by a company's digital transformation strategy

A: In today's rapidly evolving business landscape, digital transformation has become a cornerstone of…

Q: does the role of a Product Manager differ in startups as compared to lar

A: A product manager will find significant differences between working for a startup or a big…

Q: What are the implications of "micro-targeting" strategies on social media in escalating or…

A: Micro-targeting strategies on social media can have significant implications for both escalating and…

Q: How do services utilize Content Negotiation to deliver data in various formats to different clients?

A: A key idea in the field of web services is content negotiation, which enables various clients, such…

Q: Explain ethics and social responsibility issues related to marketing strategies with Tesla.

A: Introduction: Ethics and social responsibility are integral considerations in the field of…

Q: Please do not give solution in image format thanku Being the second oldest luxury brand that is…

A: In the realm of luxury fashion, Louis Vuitton stands as a paragon of opulence and sophistication.…

Question

12
When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm's profitability. It included new drivers of
performance. What is one of these new drivers?
Multiple Choice
control
market growth
technology
brands
balance

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

This is a popular solution!

SEE SOLUTION Check out a sample Q&A here

Step 1: Introduction

VIEW

Step 2: Incorrect answers

VIEW

Solution

VIEW

Trending now

This is a popular solution!

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

1. Successful marketing strategies must be geared to the needs of consumers and to _____. a. their abilities to buy b. the strategies of competitors c. the available supply of goods d. none of the above 2. Your employer is a runner-up company that aggressively attacks competitors to get more market share. For what type of firm do you work? a. market challenger b. wanna-be c. leader d. market follower 3. Favorite Memories specializes in serving market segments that major competitors overlook and ignore. What strategy does this firm use? a. market follower b. market challenger c. market seeker d. market nicher 4. Superior Sporting Goods stores seek stable market shares and profits by following competitorsâ€™ product offers, prices, and marketing programs. What do we call Superior? a. market follower b. market challenger c. market nicher d. market developer 5. Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the…
Develop the idea for a new digital startup. Explain 1)2Motivation 2) What problem does it solve? 3) Value Proposition 4) Why do you think the idea will work? 5) Business Model 6) Business Plan (including the funding) 7_ Future Growth Prospects
Please write a brief SWOT analysis of the article below: Elliott Management Takes Big Stake in Salesforce Activist investor Elliott Management Corp. has made a multibillion-dollar investment in Salesforce Inc., CRM 3.06%increase; green up pointing triangle according to people familiar with the matter, adding to the pressures facing the business-software provider. While details of the campaign couldn’t be learned, Elliott, one of the biggest and most prolific activists, often seeks board representation and pushes for companies to make operational improvements and other changes. “Salesforce is one of the pre-eminent software companies in the world, and having followed the company for nearly two decades, we have developed a deep respect for [Co-Chief Executive] Marc Benioffand what he has built,” Jesse Cohn, managing partner at Elliott, said. “We look forward to working constructively with Salesforce to realize the value befitting a company of its stature,” added Mr. Cohn, who has…
On a scorching summer day, nothing is more refreshing than a nice, cold cup of iced tea. Butwhat about in the winter time? How can a company that sells such summer treats like Nesteaalso boost sales during the colder months and gain an edge on competing companies suchas Lipton, the leader in the industry?Nestea was competing for market share with Lipton, the leader in iced tea production. Theusual approach of using market trends to develop new products was not generating enoughrevenue or inspiration to overtake Lipton; they needed a more creative innovation. Because ofthe Non-Compete Restrictions of Nestea’s® parent company, Beverage Partners Worldwide(BPW), the joint venture between Coca-Cola and Nestle, Nestea® had to innovate whilesteering clear of the soft drink & hot beverage markets. Rainer Schmidt, the Marketing Directorfor Tea, approached SIT to find new innovative ways of generating new product ideas.Applying SIT’s attribute dependency tool, which creates and dissolves…
(1) What is your reaction when you feel as thoughyou’re being “sold to” by a company that is clearlymore interested in selling products than in meetingyour needs as an individual consumer? (2) Do youwant to have a “relationship” with any of thecompanies that you currently patronize as acustomer? Why or why not?
For innovation, provide a comprehensive description, what benefit it may offer to the ABC Corporation, and what needs to be done in order to successfully implement this topic into ABC Corporation. For innovationt, integrate appropriate biblical references. Explain how innovation magnify God’s plan for you
Define customer value and explain why it is important to small business competitiveness. View keyboard shortcuts EditViewInsertFormatToolsTable 12pt Paragraph
Critical Thinking A study conducted by Adobe foundthat 77 percent of marketers surveyed believe thatdata on customer purchase histories can improvemarketing performance, yet only 21 percent actuallyuse it. Similarly, 88 percent believe that behavioraldata can have a similar impact, but only 20 percentuse it. 57 These statistics highlight a contradiction between the perception of marketing analytics' valueand the actual frequency of execution of marketinganalytics. Why do you think this is? If you we,e incharge of implementing marketing analytics into anorganization, w hat hurdles would you expect to encounter and from whom, and how would you overcome them?
Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or need
Amazon Fresh 1. What is your assessment of the online grocery market opportunity? What explains prior failures in this market? 2. Given previous failures, how can Amazon succeed? What makes Amazon think they can succeed this time? 3. Is AmazonFresh a disruptive innovation? If so why? If not why not? Be specific! 4. What do you see as Jeff Bezos’s biggest challenge(s) moving ahead in the future with AmazonFresh? And, what would you recommend to overcome these challenges? 5. What managerial lessons are to be learned from this case, if any?
For Funher Research (Individual) Do a little researchand find an example of a firm that attempted to sell aproduct or set of products online and failed.a. What do you believe are the key factors that led tothe failure?b. What could the firm have done differently to increase the chances for success?
3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management