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Q3) discuss how the idea of an ideal self image of a consumer could can be used by a marketer in the following product categories:
- Cosmetics
- Mobile phone
- Beverages
kindly complete in details in each pats please
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- Q3) discuss how the idea of an ideal self image of a consumer could can be used by a marketer in the following product categories: Cosmetics Mobile phone Beverages kindly complete in details in each pats4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.18.Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. a. All of these options. b. Consumer brand experience. c. Consumer existing wants. d. Competitor threats.
- a) How can marketers reduce cognitive dissonance? b) How can consumers reduce cognitive dissonance? Textbook reference: MKTG 12 or 13: Principles of Marketing [Lamb, Hair, McDaniel]Q2) a) How does the family influence the consumer socialization of children? b) What role does television play in consumer socialization? kindly explianed in detalsQ1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples (Word limit 250)
- Q4. Find three ads (print or TVC’s) for EACH concept bearing (Between 150-200 word) Achievers Believers Product specific segmentationMention at least 5 specif points from this article ?Using the application of differential threshold concept, suggest any TWO (2) ways that marketers can promote an improved product from an existing one. The existing product is a canned mushroom soup which is now much better in terms of taste with more ingredients.
- The characteristics of the Millennials are important to Marketers. From the list of approaches and products below, check those that correctly match (select all that apply). Student ambassadors: At spring break, having college students handout free sunscreen. Videos: Showing esoteric films Unconventional Sports: Major League Baseball Street Teams: Dispensing free sample cigars outside of a rodeo. Cool Event: Nike sponsoring a local track meet.. How would you determine the best productposition for the following?a. A brand of tablet computerb. A cell phone targeting childrenc. A local animal shelterd. A line of power tools targeting womene. A brand of toothpaste1) in your own words how does the hegomony concept relate to the poodle skirt in the 1950s? 2) in your own words, how does consumerism and brand culture relate to the poodle skirt ?