Q: What are the three types of responses generated by direct marketing activities?
A: Direct marketing doesn’t comprise retailers and or suppliers. Positive consumer outlooks in direct m...
Q: Describe the product (kellogg's Frosted Flakes) in a brief statement and in what general class of go...
A: Kellogg's Frosted flakes which is also known as frosties is basically breakfast cereal produced by t...
Q: Cost per contact is high with the _____ element of the promotional mix.
A: Promotion mix is a framework used by marketers to take right decision on the promotional strategies ...
Q: How does a restaurant and its menu influence consumer "impulse purchasing" to increase sales (purcha...
A: The menu is one of the most significant aspects of any restaurant. When a person goes into a restaur...
Q: According to the wheel of retailing and the retail life cycle, what will happen to factory outlet st...
A: Retailing is the process of acquiring goods from producers and wholesalers in order to resell them t...
Q: Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).
A: For a company whose products/services have competition in the market, it is a challenge for them sta...
Q: Explain what is meant by a marketing channel of distribution and why intermediaries are needed.
A: Meaning of marketing distribution channels: A distribution channel is a series of businesses or int...
Q: 1.Is a term in research that relates to the dependability of the research, to the degree to which th...
A: "Since you have asked multiple questions so we will solve the first question for you. If you want an...
Q: Explain what supply chain and logistics management are and how they relate to marketing strategy.
A: The concept of supply chain and logistics management with their relation to the marketing strategy i...
Q: What is the difference between an EDLP retailer and a high-low retailer? Why does Carmex charge them...
A: The difference between everyday low price retailer and a hi Lo retailer are discussed as follows-
Q: Create a marketing plan for a new beer (4) Conclusions
A: Marketing is the activities carried out to attract customers towards a product or a service. Plannin...
Q: t exactly is Responsive Desig
A: * Responsive design is a type of a [GUI ] Graphic user interface design approach that focuses on c...
Q: Refer to Figure 16-8 and review the position of Payless ShoeSource on the retail positioning matrix....
A: Positioning strategies for retailers means the strategies that are taken to create an image in the m...
Q: What value does a minimalistic handbag offer to consumers that makes it unique or superior to other ...
A: Customer Value is the client's impression of the value of your item or administration. Worth can mea...
Q: Centra lized dec ision making a nd purchasing are an a dvantage of _____ ownership.
A: Distribution chain has the role of making goods move from production place to selling place. The sel...
Q: What is Google's philosophy about advertising? How can less advertising be preferred to more adverti...
A: Advertising is a method of communicating with customers who use a product or service. Advertisements...
Q: what isThe creative organization
A: Creative organization is the organization in which they have the individuals who utilises his talent...
Q: Many advertisements were exaggerated claims base assumption or misleading information. Should ads st...
A: In brand management and development, the concept of truth in advertising is highly regarded. Truth i...
Q: A huges hopping strip mall with multiple a nchor stores is a(n) ___ center.
A: Reatiler gives the customers an easy access and approachable platform for purchasing goods. Reatiler...
Q: • As you read this, consider a recent purchase (over £100) - to what extent did the following charac...
A: Consumer buying process - It is a sequence of steps followed by consumers either knowingly or unknow...
Q: Why the marketers at EA put social media in the middle of their marketing efforts versus how other c...
A: Social media has become one of the most widely used channel for conducting promotional activities. C...
Q: How does value added affect a store's competitive position?
A: Retail store is a bridge between the company and the consumers which helps to move the product.due t...
Q: Identity the cause of the convergence of the real and digital worlds and how this will affect the fu...
A: Social media is a online-based type of correspondence. There are many types of online media, includi...
Q: Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for cl...
A: Personal Selling is the selling method in which the seller comes in a face to face contact with a cu...
Q: Why media producers should be aware of its effects to the audience and stakeholders?
A: In the last five decades, the media's influence on the public has grown at an exponential rate. Tele...
Q: Question 10, P1-5 (similar to) > Identifying agency problems, costs, and resolutions You are the CEO...
A: Pollack enterprises want to take over the business of nelson corporation by paying $38.60 per share....
Q: Define what is SWOT
A: A SWOT Analysis is among the most popularly utilized indicators for evaluating an organization's cur...
Q: Hotels’ General Managers are a key element in the hotel industry succuss. Clarify the hotels’ gen...
A: A Hotel is a place where the guests are given place to sleep with great service. The target segments...
Q: Describe the types of online advertising available today. 'which type of advertising does Google cur...
A: Advertising is used in marketing industry from many decades that haa made it the most trusted tradit...
Q: Q2. How can B&D increase the probability that the consumer will buy its new small appliance products...
A: Effective marketing is analyzing the elements of the business such that the marketing strategies are...
Q: Why will logistics and supply chain management play an important role in the future success of Amazo...
A: Logistic and supply chain management are the part of operation management. They help the company to ...
Q: Please don't copy paste answer
A: * The Diagram mentioned above shows a tradition flow chart of catering a product or a service to its...
Q: How do you determine the needs of the ultimate consum
A: The ultimate consumer is the individual or group who uses or consumes a product. The buyer and the u...
Q: Demonstrate insight and evaluate the acquisition, operations, distribution and integration issues of...
A: The features of a product that contribute to its capacity to meet client expectations are referred t...
Q: Conduct an online search of lip balm products and compare the price of a Carmex product with three s...
A: Carmex: Carmex is a lip balm brand that is produced by Carma Laboratories. Carmex is sold in jars, s...
Q: How does Taco Bell ensure the continued success of the food chain?
A: A food chain is a chain of organisms that passes nutrients and energy as one organism eats another. ...
Q: can you please provide a job title for marketing staff? Example: Junior Marketing Assistant
A: Marketing department in an organization focuses on the marketing activities including identifying th...
Q: Why is it important to group customers into homogeneous segments?
A: Market segmentation is a marketing phrase that refers to categorizing potential consumers into group...
Q: What are the six reasons consumers prefer to shop and buy online?
A: Online marketing describes process where business and marketers incorporates internet and other tech...
Q: Name the advantages/disadvantages of duty suspension versus duty drawback. Consider the administrati...
A: Duty Suspension - Duty suspension is a form of trading fee arrangement in which custom duties are no...
Q: How does social entrepreneurship impact how businesses interact with its consumers? Provide examples...
A: Social entrepreneurship is a process of doing business by which individuals, communities, groups, st...
Q: Comment on this statement: "The only distinction among merchant wholesalers and agents and brokers i...
A: Wholesalers are members of a channel that buys finished products from manufacturers and sells them t...
Q: Men and women are motivated by different types of goals. Describe these goals and explain how they c...
A: To obtain clients in a good consumer-oriented industry, service suppliers should collaborate as psyc...
Q: Why do many Carmex product prices end in "9"? What type of pricing is this called? What should happe...
A: Ans. Introduction Pricing means deciding the right price for the product or service in order to a...
Q: How does market environment affect the business?
A: Marketing environment is the combination of all those external and internal factors or forces which ...
Q: Explain an upward sloping yield curve using the segmented markets theory.
A: Market segmentation theory holds that long-term and short-term interest rates are unrelated. It like...
Q: The competition survey provides a range of information. What specific information might help determi...
A: Competition Survey - It is a research of target that provides first-hand information of customers, s...
Q: Which presentation format is most cons istent with the marketing concept? Why?
A: Marketing is the concept of creating brand awareness through forming creative strategy. The strategi...
Q: 7 Which of the following is a way advertising targets consumers based on gender? Advertisements cate...
A: The advertisement always have certain target customers on whom they want to focus and from which typ...
Q: Describe the many methods of nonstore retailing.
A: Retailing is the part of marketing mix where element of place is given higher emphasizes. The execut...
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- Of the four categories of segmentation variables, whichis most important to Raleigh’s segmentation strategy,and why?(a) What marketing actions would you expect thecompanies selling Yoplait, Dannon, and PepsiCoyogurts to take in response to Chobani’s appear-ance and (b) how might Chobani respond?1. How do you market the following:a. persons b. places c. experiences d. services? Give specificexample each.2. In YOUR OWN WORDS, how do you explain the following? Give an example ofeach to justify your answer.a. Segmentationb. Positioningc. Needsd. Wants
- 1. Explain the between disposable and discretionary income. Which is more important to retailers? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Explain. 3. Identify and describe some bases for segmenting retail markets. How would a retailer use them?Industry watchers blame the introduction of iTunes andother online music streaming sites for the overall decline ofthe retail music store. Most, however, feel that music storeswill somehow remain viable. What are some changes theseretailers could make in their merchandising, customer service,pricing, location, and other strategies to try to reinvent theirbusiness?Target Market of Jollibee. 1. Market Trends 2. Market Growth If it has a source, kindly indicate it. Thank you
- When asked to name a brand of sports drink, most people will answer Gatorade, and some will respond with POWERade. But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar. To plug this market gap, Wederman Beverages has developed FastCrack, which contains no sugar. What form of segmentation has Wederman followed to identify and reach this market?In 500 words or more Why is it possible for two competitors in the same industry to segment a market differently? Do McDonald's and Burger King pursue the same target market? 1. What are the key differences between the customers McDonald's has identified as possible targets? 2. What are the pros and cons of targeting each group? 3. Does it make more sense to think about targeting the retailers (e.g. Target, Walmart, Gas Station, etc.) or individual consumers? Explain your answer.Professional Dental Supply has been successfully selling dental instruments to dentists for the past twenty years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first atA. market penetration.B. diversification.C. market development.D. product development.E. Professional DentalSupply will look at all opportunities equally.
- Jeans By Jeremy is a denim clothing chain that has achieved great success bymarketing to young professional women in their 20s and 30s. When the owner decided to target teens, he placed ads featuring teenage models in the same high profile fashion magazines that had worked so well at building sales in the past: Glamour, Allure, and Cosmopolitan. The ads were hip and eye-catching. But the response from teens was poor-in fact, it was close to nonexistent. What went wrong?What firm uses urgency as a basis for segmentation and discuss how such firm implemented such segmentation basis. What firm uses location as a basis for segmentation and describe how such firm benefited from such segmentation strategy. What firm uses lifestyle as a basis of consumer market segmentation and discuss how the firm is benefited from such segmentation strategy.What should Alice’s have done? Based on your personal research, what distribution approach(es) would you use if you Alice’s was your company? Why? How do your ideas relate to your target market(s), does your research change the approach to the channel(s)? Why/why not?