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1. How do you market the following:
a. persons b. places c. experiences d. services? Give specific
example each.
2. In YOUR OWN WORDS, how do you explain the following? Give an example of
each to justify your answer.
a. Segmentation
b. Positioning
c. Needs
d. Wants
Step by step
Solved in 4 steps
- 48 A company’s business always affects with the age, gender, race and ethnic heritage of the customers. Identify, which dimension of business does the above statement belongs to: a. Political dimension b. Socio cultural dimension c. All of the options d. Economical dimensionFor Furrher Research (Groups) Identify a large company, like Disney, that has several SBUs. Using the BCGmodel, assign at least one SBU to each category in themodel: star, cash cow, question mark, and dog. Includeat least two pieces of data for each to justify your categorization. Prepare a short presentation to share withyour class.All answes MUST be delivered from a Marketing, Tactical management perspective. 1. a) Show how the Marketing department can be computerised since Levi currently uses a manual system. *Application strategy with reason *Two advantages 1. b) From the perspective of your department and management level, discuss the effect of the PESTLE Analysis. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Request information from TWO other departments(Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting
- The advantages of focusing a company's entire competitive effort on a single market niche allows for A)going after a national customer base with a "something for everyone" lineup of models. B) executing competencies and capabilities better than competitors. C)scaling operations to serve the customer market segment. D)utilizing the full depth of the company's resources across a broad base of customers. E)All of these.Subject: Strategic Management *** Need Asap pls. Thank you. If a firm succeeds in making the customers switch from the competitor's brands to the firm's brands while maintaining its existing customers intact, there will be an increase in the firm's sales. Why/why not?Answer 7 8 9 10 1- What's the target audience of DELL's products? 2- How does DELL operate? 3- Dell Organizational Chart* 4- DELL'S COMPETITIVE ENVIRONMENT 5- DELL'S PORTER'S FIVE FORCE ANALYSIS* 6- How does DELL implement IS into their business? 7- CUSTOMER RELATIONSHIP MANAGER 8- E-COMMERCE 9- Suggestions for DELL-Conclusion 10- REFERENCES
- Ma4. JE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 1) A company's business section of the annual report provides vital information about the company's products, its marketing and promotion, sales and distribution strategies, product design and development, manufacturing and quality assurance, and inventory management. 1._______________ 2) Learning about what's happening in the industry, markets, general economic conditions, trends in product development, and specific company strategies puts a company's numbers in context and helps you understand why they turned out as they did. 2._________________ 3) Accounting data should paint a picture of the results of implementing a particular business strategy by a company. 3._______________plz make an assigment about walmart and choose: In light of the above important statements you are required to: 1. Select a company of your choice preferably a merchandizing company. 2. Give a brief explanation of the business and financial environment of the company selected. 3. Download the selected company’s Income statements and Balance sheet with a clear inclusion of Total Assets and Total liabilities. 4. Identify the Gross working capital and Net working capital of the selected company. 5. Prepare a capital budget of the company. It wants to invest to an extended project which required an investment of $1,000,000. The company is expecting a cash inflow for the next 6 years as $200,000, $300,000, $ 400,000 $ $450,000, $500,000 and $400, 000, respectively. If the company has a cost capital as 11%, determine the simple payback period, discounted payback period, Accounting rate of return, Net present value, Internal rate of return, and profitability Index 6. Conclusion 7. Reference…Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or need
- 1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectations109) Which option best describes prospectors? a) They scan the environment continuously for emerging trends and new market opportunities. b) They don’t care about the competition or the external environment c) They do not focus on product offering. d) Their control system is centralizedGive a background of Woolworths. This should include information such as: -a) Company description (constituents and services offered) and brief historyb) Leadershipc) Parent company or subsidiary informationd) Branches/locationse) Operational highlights – number of employees, goals and accomplishments