(a) What marketing actions would you expect thecompanies selling Yoplait, Dannon, and PepsiCoyogurts to take in response to Chobani’s appear-ance and (b) how might Chobani respond?

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Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.