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- London’s Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as politically preferable to Pepsi or Coke in many Muslim countries. Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers. These two examples show how religion can have an impact on marketing and please share ability to think globally and act locally can be source of competitive advantage. Justify the above statement with arguments.Top managers at Reebok looked at what Nike, New Balance, and smaller athletic shoe manufacturers like Majestic were doing to reach their chosen target markets and decided upon comparison that it wanted to risk targeting the hip-hop market. Reebok’s strategy is much more like the one implemented by New Balance. Unlike Nike, neither Reebok nor New Balance uses athletes as spokespeople for its products. Therefore, Nike would be an example of a _____, and New Balance would be an example of a _____ for Reebok. A. core firm; secondary firm B. secondary firm; core firm C. transient firm; secondary firm D. transient firm; core firm E. secondary firm; transient firmNike is the world's largest sports and fitness company, earning $US14 billion in revenue. Thecompany, with one of the world's most identifiable logos - the 'swoosh', is a leader in sportsequipment research and development (R&D). Nike's mission statement is intentionally broad andoutward looking, focussing on the needs of athletes, and, through its corporate responsibilitywork, consideration is given to the needs of communities around the world. How does Nikedevelop its products and decide what does and doesn't make the cut when it comes toinnovation? Nike identified a gap in the sports shoe market. Nike's focus is to continually seekto innovate, design and develop products to improve athletic performance. Its overriding desire isto design products with true performance innovation and technology benefits which help theathlete perform better. With its latest innovation, Nike scientists and designers have developedNike Free, a sports shoe described as a foot-strengthening training…
- Apple Inc. (Apple), one of the most valuable companies in the world in terms of market capitalization. Apple led the global technology market by developing innovative products such as the Mac, the iPod, the iPhone, and the iPad which redefined their respective markets. The Apple's approach to innovation which was driven by a passion for creating breakthrough products. Innovation was part of Apple's corporate DNA. Experts said that Apple was innovative because of its ability to iterate designs, devices, and functionality and create products that became a benchmark for customer experience. The Apple's founder Steve Jobs (Jobs) role as the chief innovator of the company. Jobs fostered a culture of secrecy at Apple and inspired employees to come out with path-breaking products by thinking differently. According to experts, it was Jobs's vision of developing 'insanely great' products that had made Apple an icon of innovation. One of the biggest challenges facing Apple was to launch some…In detail, discuss the major implications that Netflix faces, as the company continues on with its digital data-driven marketing strategy. How serious are these implications? What do you believe went wrong? Were goals settingoverlooked or underlooked? Why? As a Marketing Analytics Strategist, what recommendations can you offer to remedy a Netflix Global problem that may inherently impact its competition World-Wide?1. Analyze the competitive-environment of PepsiCo to determine the corporation's most significant competitor? 2. Compare the strategies at each level of PepsiCo and evaluate which company you think is most likely to be successful in the long term?
- 1.Apply Porters five forces model and examine the attractiveness of the music industry?2.Examine the industry value chain and identify the winners and losers in the industry as its evolved?3.What was Napster's strategy and how did it evolve over time?4.What is apple strategy as it relates to the music industry and what are the economics of the strategy?My Analysis: Starbucks' digital transformation and international expansion strategies have been successful in driving revenue growth and enhancing the customer experience. To further improve these strategies, Starbucks should focus on personalization and localization while also addressing challenges such as user accessibility and data privacy concerns in digital transformation and competition and cultural barriers in international expansion. By implementing these recommendations, Starbucks can continue to maintain its position as a leading global coffee brand. Discuss how the information from your analysis will influence your recommendations for strategy selection, planning, and implementation.Borders focused on its retail strategy in the 2000s, expanding aggressively in the United States and internationally—and taking on debt. It strove to improve the in-store experience for shoppers, added cafes, and experimented with new concepts. Such a strategy may have worked a few decades earlier, but while Borders was investing in physical real estate, shoppers were flocking to the Internet. Borders was left with a conflicted strategy: Declining sales forced it to close hundreds of stores (including its entire Waldenbooks chain), while it doubled down on other retail outlets. Unfortunately, it treated the Internet like a passing trend instead of as a transformational phenomenon. The company outsourced its Web operation to Amazon—which obviously became a fierce rival. It waited until 2008 to develop its own Web strategy. Meanwhile, Amazon became the dominant player in online bookselling and e-books, introducing the Kindle e-reader. Its big brickand-mortar rival, Barnes & Noble, a…
- Starbucks’ key in winning its target customers is to provide an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee. What do you call this strategy? A. Competitive advantage B. Market differentiation C. Product Development D. Product UniquenessTitle Define YouTube in terms of competitive advantage. Of all Google’s competitors, which ones should it. Description Define YouTube in terms of competitive advantage. Of all Google’s competitors, which ones should it attack? Which ones should it avoid? Which basic competitive strategy does Google follow? How would you classify Google in terms of competitive position? Why? Is Google a market-centred company? Support your answer.</o:p> </o:p>Analyze Nike's internal environment. What are Nike's core competencies (identify at least two)? Do the identified core competencies give Nike a sustainable competitive advantage? (Conduct a VRIO analysis by explaining your rationale for each criterion.)