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- Mahindra REVA makes the connected car a reality with M2M connectivity from Vodafone Since its foundation in 1994, electric automotive specialist Mahindra REVAD a part of the $15.9 billion Mahindra Group based in India D has grown to become a world leading pioneer in electric vehicle technologies and manufacturing. Recently the company was named by Fast Company magazine as being in the Top 50 Most Innovative Companies in the world. Today the company licenses out its electric vehicle technologies, helps to develop zero-emissions mobility solutions and has a large deployed fleet of electric cars across 24 countries Connected Cars are at the frontier of innovation in the car industry D they bring automotive, infotainment and communication technologies together to provide a great new experience for customers, says Gopal, General Manager - Mobility Solutions and Business Development for Mahindra REVA. The Need Even in an era of ubiquitous communication, cars have so far remained relatively…Mahindra REVA makes the connected car a reality with M2M connectivity from Vodafone Since its foundation in 1994, electric automotive specialist Mahindra REVAD a part of the $15.9 billion Mahindra Group based in India D has grown to become a world leading pioneer in electric vehicle technologies and manufacturing. Recently the company was named by Fast Company magazine as being in the Top 50 Most Innovative Companies in the world. Today the company licenses out its electric vehicle technologies, helps to develop zero-emissions mobility solutions and has a large deployed fleet of electric cars across 24 countries Connected Cars are at the frontier of innovation in the car industry D they bring automotive, infotainment and communication technologies together to provide a great new experience for customers, says Gopal, General Manager - Mobility Solutions and Business Development for Mahindra REVA. The Need Even in an era of ubiquitous communication, cars have so far remained relatively…Mahindra REVA makes the connected car a reality with M2M connectivity from Vodafone Since its foundation in 1994, electric automotive specialist Mahindra REVAD a part of the $15.9 billion Mahindra Group based in India D has grown to become a world leading pioneer in electric vehicle technologies and manufacturing. Recently the company was named by Fast Company magazine as being in the Top 50 Most Innovative Companies in the world. Today the company licenses out its electric vehicle technologies, helps to develop zero-emissions mobility solutions and has a large deployed fleet of electric cars across 24 countries Connected Cars are at the frontier of innovation in the car industry D they bring automotive, infotainment and communication technologies together to provide a great new experience for customers, says Gopal, General Manager - Mobility Solutions and Business Development for Mahindra REVA. The Need Even in an era of ubiquitous communication, cars have so far remained relatively…
- Mahindra REVA makes the connected car a reality with M2M connectivity from Vodafone Since its foundation in 1994, electric automotive specialist Mahindra REVAD a part of the $15.9 billion Mahindra Group based in India D has grown to become a world leading pioneer in electric vehicle technologies and manufacturing. Recently the company was named by Fast Company magazine as being in the Top 50 Most Innovative Companies in the world. Today the company licenses out its electric vehicle technologies, helps to develop zero-emissions mobility solutions and has a large deployed fleet of electric cars across 24 countries Connected Cars are at the frontier of innovation in the car industry D they bring automotive, infotainment and communication technologies together to provide a great new experience for customers, says Gopal, General Manager - Mobility Solutions and Business Development for Mahindra REVA. The Need Even in an era of ubiquitous communication, cars have so far remained relatively…Personal Devices Inc., based out of Portland, Oregon, is a manufacturer of premium cell phones. Most of the company’s handsets are equipped with high-end features such as large internal memory, sophisticated texting, camera and music functionalities, and data transfer capabilities. The company is planning to enter the Indian market. One of the senior managers argues that a stripped-down, low-priced model, without any extras, could be the starting point. The company can sell additional features added to the base model at higher price points. Which of the following, if true, would most strengthen the senior manager’s argument? A) Research suggests that consumers are looking for more variety in this product category. B) The majority of India’s consumer market is located at the base of the pyramid. C) Few competitors in the market offer basic cell phones because of increasing customer sophistication. D) The company will face charges of dumping if it sells the phones at a price…Case: Toyota’s innovative international multipurpose vehicle (IMV) project Although planning for the IMV project began in 1999, soon after the Asian financial crisis, its genesis is not solely attributable to this event. Sales of the Hilux pickup truck had been steadily declining in Japan, Toyota was (and remains) committed to increasing overseas production, and a strategic decision was taken to design affordable yet high quality pickup trucks and multi-purpose vehicles (MPVs) for growth markets, mainly in emerging economies including East Asia. This was further compatible with the overall strategy of increasing Toyota’s global market share of auto production and sales. The crisis did, however, force a critical re-revaluation of Toyota’s traditional strategy of local assembly using components, particularly more complex intermediate products such as engines, from Japan. Toyota’s leitmotif is kaizen and consistent quality and this explains why the company had…
- analysis for the cheapest EV car in the US, the Nissan Leaf against its closest gas engine competitors, Chevrolet Spark, Kia Rio, and Toyota Corolla, and determine if the Nissan Leaf priced appropriately? What is the customer value of Nissan Leaf with respect to its three closest competitors?Consider the scenario and then answer the questions that follow. Phile sells imported skateboards to skating fanatics in Cape Town. His business is called Thrills on Wheels. Phile imports the products because the supplier promises the most unique quality and design in the world. The price of the skateboard is currently R3 000.00. He sells the skateboard from his online store and advertises the product on his Instagram page. Phile has been operating for four months and has been very successful. Q.3.1Product, Price, Place and Promotion are known as the four P’s of marketing. Identify an example for each P, from the scenario above.(4) Q.3.2Design a missionstatement for Phile’s business.(You may make assumptions as you see fit).(2) Q.3.3Explain the impact of the following two macro environments on Phile’s business. Q.3.3.1Technological.(2) Q.3.3.2Socio-cultural.What would be the risks of installing Hydrogen Car Chargers in a big city, environmental, social and technological?
- What is the effect of fuel price increase in businesses and business leaders?The computer-gaming market in the United States is estimated at $18.5 billion as of 2017 (VentureBeat website). Consider the case of Video Tech, a computer-gaming company located in San Jose, California. It is considering the production of one of two new video games for the coming holiday season: Battle Pacific or Space Pirates. Battle Pacific is a unique game and appears to have no competition. Estimated profits (in thousands of dollars) under high, medium, and low demand are as follows: Excel File: data20-05a.xls DemandBattle Pacific High Medium LowProfit $1,100 $800 $400Probability 0.2 0.5 0.3Video Tech is optimistic about its Space Pirates game. However, the concern is that profitability will be affected by a competitor's introduction of a video game viewed as similar to Space Pirates. For planning purposes, Video Tech believes there is a 0.7 probability that…ABseeCo. Ltd. has developed a new software product to manage patient outcomes and recovery from various medical conditions. The software will be cloud-based and patients can access the software tools and resources from an app on their smartphone. The software will provide patients with an opportunity to provide key information about their recovery to doctors and the medical team who can then monitor/review progress during the recovery period. The total market is valued at $2.0 billion and it is expected that ABseeCo. Ltd. as a startup, can gain a significant percentage of the ‘early mover’ target market valued at $300m. Key influencers and ‘players’ in the target market are the following: 1.Medical teams, which include hospital doctors, occupational therapists, and mental health specialists 2.Health insurance companies 3.Hospital management teams 4.Government bodies responsible for the health 5.Patients’ own doctors (locally-based, general practitioners) The ABseeCo. Ltd founders and…