1. What competitive advantage does Hazel have over a professional lawn care service? 2. Hazel would like to increase her profits, but she doesn't believe it would be wise to raise her prices considering the current state c the local economy. Instead, she has given some thought to increasing productivity. a. Explain how increased productivity could be an alternative to increased prices. b. What are some ways that Hazel could increase productivity? 3. Hazel is thinking about the purchase of new equipment. One would be power sidewalk edgers. She believes edgers will lead to an increase in productivity. Another would be a chain saw, which would be used for tree pruning. What trade-offs should she conside in her analysis? 4. Hazel has been fairly successful in her neighborhood, and now wants to expand to other neighborhoods, including some that are fi miles away. What would be the advantages and disadvantages of doing this? 5. Hazel does not have a mission statement or a set of objectives. Take one of the following positions and defend it: a. Hazel doesn't need a formal mission statement and objectives. Many small businesses don't have them. b. She definitely needs a mission statement and a set of objectives. They would be extremely beneficial. c. There may be some benefit to Hazel's business, and she should consider developing one.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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向
X Edit & Create
CASE
HAZEL
Hazel had worked for the same Fortuns 500 company for almost 15 years. Although the company had gone through some tough times,
things were starting to turn around. Customer orders were up, and quality and productivity had improved dramatically from what they
had been only a few years earlier due to a companywide quality improvement program. So it came as a real shock to Hazel and about
400 of her coworkers when they were suddenly terminated following the new CEO's decision to downsize the company.
After recovering from the initial shock, Hazel tried to find employment elsewhere. Despite her efforts, after eipht months of searching
she was no closer to finding a job than the day she started. Her funds were being depleted and she was petting more discouraged.
There was one bright spot, though: She was able to bring in a little money by mowing lawns for her neighbors. She got involved quite
by chance when she heard one neighbor remark that now that his children were on their own, nobody was around to cut the prass.
Almost jokingly, Hazel asked him how much he'd be willing to pay. Soon Hazel was mowing the lawns of five neiphbors. Other
neighbors wanted her to work on their lawns, but she didn't feel that she could spare any more time from her job search.
However, as the rejection letters began to pile up. Hazel knew she had to make a decision. On a sunny Tuesday morning, she decided,
like many others in a similar situation, to go into business for herself-taking care of neighborhood lawns. She was relieved to give up
the stress of job hunting, and she was excited about the prospect of being her own boss. But she was also fearful of being completely
on her own. Nevertheless, Hazel was determined to make a go of it.
At first, business was a little slow, but once people realized Hazel was available, many asked her to take care of their lawns. Some
people were simply glad to turn the work over to her; others switched from professional lawn care services. By the end of her first year
in business, Hazel knew she could earn a living this way: She also performed other services such as fertilizing lawns, weeding gardens,
and trimming shrubbery. Business became so good that Hazel hired two part-time workers to assist her and, even then, she believed
she could expand further if she wanted to.
Questions
ara foracastinn igpntort manapement scheduline
Transcribed Image Text:向 X Edit & Create CASE HAZEL Hazel had worked for the same Fortuns 500 company for almost 15 years. Although the company had gone through some tough times, things were starting to turn around. Customer orders were up, and quality and productivity had improved dramatically from what they had been only a few years earlier due to a companywide quality improvement program. So it came as a real shock to Hazel and about 400 of her coworkers when they were suddenly terminated following the new CEO's decision to downsize the company. After recovering from the initial shock, Hazel tried to find employment elsewhere. Despite her efforts, after eipht months of searching she was no closer to finding a job than the day she started. Her funds were being depleted and she was petting more discouraged. There was one bright spot, though: She was able to bring in a little money by mowing lawns for her neighbors. She got involved quite by chance when she heard one neighbor remark that now that his children were on their own, nobody was around to cut the prass. Almost jokingly, Hazel asked him how much he'd be willing to pay. Soon Hazel was mowing the lawns of five neiphbors. Other neighbors wanted her to work on their lawns, but she didn't feel that she could spare any more time from her job search. However, as the rejection letters began to pile up. Hazel knew she had to make a decision. On a sunny Tuesday morning, she decided, like many others in a similar situation, to go into business for herself-taking care of neighborhood lawns. She was relieved to give up the stress of job hunting, and she was excited about the prospect of being her own boss. But she was also fearful of being completely on her own. Nevertheless, Hazel was determined to make a go of it. At first, business was a little slow, but once people realized Hazel was available, many asked her to take care of their lawns. Some people were simply glad to turn the work over to her; others switched from professional lawn care services. By the end of her first year in business, Hazel knew she could earn a living this way: She also performed other services such as fertilizing lawns, weeding gardens, and trimming shrubbery. Business became so good that Hazel hired two part-time workers to assist her and, even then, she believed she could expand further if she wanted to. Questions ara foracastinn igpntort manapement scheduline
CASE
HAZEL REVISITED
(Refer to the Hazel Case at the end of chapter 1.)
1. What competitive advantage does Hazel have over a professional lawn care service?
2. Hazel would like to increase her profits, but she doesn't believe it would be wise to raise her prices considering the current state of
the local economy. Instead, she has given some thought to increasing productivity.
a. Explain how increased productivity could be an alternative to increased prices.
b. What are some ways that Hazel could increase productivity?
3. Hazel is thinking about the purchase of new equipment. One would be power sidewalk edgers. She believes edgers will lead to an
increase in productivity. Another would be a chain saw, which would be used for tree pruning. What trade-offs should she consider
in her analysis?
4. Hazel has been fairly successful in her neighborhood, and now wants to expand to other neighborhoods, including some that are five
miles away. What would be the advantages and disadvantages of doing this?
5. Hazel does not have a mission statement or a set of objectives. Take one of the following positions and defend it:
a. Hazel doesn't need a formal mission statement and objectives. Many small businesses don't have them.
b. She definitely needs a mission statement and a set of objectives. They would be extremely beneficial.
c. There may be some benefit to Hazel's busineşs, and she should consider developing one.
直
Transcribed Image Text:CASE HAZEL REVISITED (Refer to the Hazel Case at the end of chapter 1.) 1. What competitive advantage does Hazel have over a professional lawn care service? 2. Hazel would like to increase her profits, but she doesn't believe it would be wise to raise her prices considering the current state of the local economy. Instead, she has given some thought to increasing productivity. a. Explain how increased productivity could be an alternative to increased prices. b. What are some ways that Hazel could increase productivity? 3. Hazel is thinking about the purchase of new equipment. One would be power sidewalk edgers. She believes edgers will lead to an increase in productivity. Another would be a chain saw, which would be used for tree pruning. What trade-offs should she consider in her analysis? 4. Hazel has been fairly successful in her neighborhood, and now wants to expand to other neighborhoods, including some that are five miles away. What would be the advantages and disadvantages of doing this? 5. Hazel does not have a mission statement or a set of objectives. Take one of the following positions and defend it: a. Hazel doesn't need a formal mission statement and objectives. Many small businesses don't have them. b. She definitely needs a mission statement and a set of objectives. They would be extremely beneficial. c. There may be some benefit to Hazel's busineşs, and she should consider developing one. 直
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