1. What is the controllable margin of each product? 2. What is the segment margin ofeach product? 3. How much is the Net income of P&G.

Cornerstones of Cost Management (Cornerstones Series)
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Chapter18: Pricing And Profitability Analysis
Section: Chapter Questions
Problem 29P: Jellison Company had the following operating data for its first two years of operations: Jellison...
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P&G Company currently produces and sells two products, Life and Buoy. The following data were
gathered from P&G's previous year's operations:
- The company was able to sell 20,000 Life at a selling price of $20 each while 10,000 Buoy was sold at
a selling price of $50. The contribution margin ratio of Life and Buoy are 40% and 30% respectively.
- Each product has separate product managers which receives an annual salary of $20,000 each. The
product manager is in charge of sales force utilization and compensation. Total employee benefit
expense for the period amounted to $ 80,000 and $50,000 for Life and Buoy, respectively.
- The product managers are also in charge of the advertising of each product. Direct advertising expenses
for Life amounted to $ 15,000 while Buoy, $ 9,000.
- Other direct fixed costs amounted to $ 10,000 and $ 5,000 for Life and Buoy, respectively.
- Common corporate overhead expenses totaked $80,000 for the year. It is the company's policy to
allocate common corporate overhead based on total sales.
1. What is the controllable margin of each product?
2. What is the segment margin of each product?
3. How much is the Net income of P&G.
Transcribed Image Text:P&G Company currently produces and sells two products, Life and Buoy. The following data were gathered from P&G's previous year's operations: - The company was able to sell 20,000 Life at a selling price of $20 each while 10,000 Buoy was sold at a selling price of $50. The contribution margin ratio of Life and Buoy are 40% and 30% respectively. - Each product has separate product managers which receives an annual salary of $20,000 each. The product manager is in charge of sales force utilization and compensation. Total employee benefit expense for the period amounted to $ 80,000 and $50,000 for Life and Buoy, respectively. - The product managers are also in charge of the advertising of each product. Direct advertising expenses for Life amounted to $ 15,000 while Buoy, $ 9,000. - Other direct fixed costs amounted to $ 10,000 and $ 5,000 for Life and Buoy, respectively. - Common corporate overhead expenses totaked $80,000 for the year. It is the company's policy to allocate common corporate overhead based on total sales. 1. What is the controllable margin of each product? 2. What is the segment margin of each product? 3. How much is the Net income of P&G.
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