1. What is the purpose of segmenting the market? Please explain your answer.

Survey Of Economics
10th Edition
ISBN:9781337111522
Author:Tucker, Irvin B.
Publisher:Tucker, Irvin B.
Chapter8: Monopoly
Section8.4: Comparing Monopoly And Perfect Competition
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1. What is the purpose of segmenting the market? Please explain your answer.

2. What form of segmentation would be most important for a five star hotel like Raffles Hotel? Explain your answer.

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