1. what is value pricing 2. Why did AA introduce it and what results did it expect from this plan? 3. How are consumers likely to react to these changes 4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do

1. what is value pricing 2. Why did AA introduce it and what results did it expect from this plan? 3. How are consumers likely to react to these changes 4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

1. what is value pricing
2. Why did AA introduce it and what results did it expect from this plan?
3. How are consumers likely to react to these changes
4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do?

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