1. Why is the marketing concept sometimes difficult to implement in firms?

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter14: Monopolistic Competition And Product Differentiation
Section: Chapter Questions
Problem 19P: How does advertising intend to shift demand? How does it intend to change the elasticity of demand?
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1. Why is the marketing concept sometimes
difficult to implement in firms?
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