1.a, Define New Product. b) Discuss the causes of new product failure. c) How new product can be successful?   Please, Provide two examples of each topic.

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
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1.a, Define New Product.
b) Discuss the causes of new product failure.
c) How new product can be successful?
 
Please, Provide two examples of each topic.
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