the decisions on price, advertising, revenue and distribution channels different for the two brand managers

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider two product categories: soft drinks (Cola) and Smartphone apps.  While perhaps not true in all countries, Colas are normally considered to be in a mature category while Smartphone apps are in some growth phase with regard to the product life series. in an essay form Based on your answer to question one (1), how are the decisions on price, advertising, revenue and distribution channels different for the two brand managers?  

 

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