14. What significant challenge do the IHIP service characteristic present to service provider? a. Ensuring customer satisfaction b. Delivering consistent service quality c. Achieving operations efficient d. Managing supply and demand e. All of the above

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Please explain all the options that why its correct and incorrect

14. What significant challenge do the IHIP service characteristic present to service provider?

a. Ensuring customer satisfaction

b. Delivering consistent service quality

c. Achieving operations efficient

d. Managing supply and demand e. All of the above

15. A “customer centric” approach has an impact on:

a. All internal activities of a company

b. The way a company interacts with its customers

c. All of the company’s operations

d. A company focus and strategy e. All of the above

16. Organisational culture is an important concept for service businesses because:

a. It helps staff know what to do and how to do it, even without direct supervision

b. It provides clues about behaviour norms

c. It fills the gap between training and unforeseen cirucmstances

d. All of the above

 

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