1. Compare and contrast the three options from the perspective of customer service. Which do believe will provide the best level of service? Why (Benefits and challenges)? you

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
Problem 2C
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1. Compare and contrast the three options
from the perspective of customer service.
Which do you believe will provide the best
level of service? Why (Benefits and
challenges)?
Transcribed Image Text:1. Compare and contrast the three options from the perspective of customer service. Which do you believe will provide the best level of service? Why (Benefits and challenges)?
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