14. Which three (choose all three) of the following arguments are often used to support franchising as a means of internationalization? Select one: O a. Franchising establishes an immediate presence overseas with relatively little direct investment O b. Franchising allows the franchisee to benefit from the global brand image and marketing expenditure of the franchiser O C. Franchising provides opportunities for technical economies of scale O d. Franchising allows the franchisor to retain substantial control whilst benefiting from the franchisees 'local' knowledge O e. Franchising removes restrictions on what the franchisor can or cannot do

14. Which three (choose all three) of the following arguments are often used to support franchising as a means of internationalization? Select one: O a. Franchising establishes an immediate presence overseas with relatively little direct investment O b. Franchising allows the franchisee to benefit from the global brand image and marketing expenditure of the franchiser O C. Franchising provides opportunities for technical economies of scale O d. Franchising allows the franchisor to retain substantial control whilst benefiting from the franchisees 'local' knowledge O e. Franchising removes restrictions on what the franchisor can or cannot do

ECON MACRO

5th Edition

ISBN:9781337000529

Author:William A. McEachern

Publisher:William A. McEachern

Chapter17: International Trade

Section: Chapter Questions

Problem 4.9P

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