Q20 19. Charging a very low price for the blower, but a premiumprice for the blankest might make sense because withoutthe blower, the blankets are useless, but without theblankets, the blower is useless. This is an example of:a. Captive Product Pricing c. Two Part Pricingb. Product line Pricingd. Product Bundle Pricing20. Unlike soft drinks, kitchen appliances, such as thosesold by Maytag, or kitchen knives sold by CUTCO areinfrequently purchased, often expensive products thatare expected to last a very long time. Such goods arebest described by which of the followinga. Durable / High Involvement e. Emergency/Low Involvementb. Durable / Low Involvement d. Specialty/High Involvement21. Most people don't think very much about going out andbuying very expensive knives. CUTCO knows this. Itrecruits college students to sell its products "door-to-door" for one or two summers. The company knowsthat these students will most likely sell to their parents,grandparents, aunts, uncles, and neighbors. Theseunsuspecting customers who were not even looking forthese “unsought" goods feel obligated to buy theproducts to help these struggling students. Which of themarketing philosophies is CUTCO using?a. The societal marketing concept c. The Production Conceptb. The product conceptd. The Selling Concept?22. When I came home from vacation, I discovered that myrefrigerator had stopped working. What stage of the BuyerDecision Process had I entered?a. Need Recognition c. Purchaseb. Information Search d. Evaluation of Alternatives

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19. Charging a very low price for the blower, but a premium price for the blankest might make sense because without the blower, the blankets are useless, but without the blankets, the blower is useless. This is an example of: a. Captive Product Pricing c. Two Part Pricing b. Product line Pricing d. Product Bundle Pricing

19. Charging a very low price for the blower, but a premium price for the blankest might make sense because without the blower, the blankets are useless, but without the blankets, the blower is useless. This is an example of: a. Captive Product Pricing c. Two Part Pricing b. Product line Pricing d. Product Bundle Pricing

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter8: Evolutionary Solver: An Alternative Optimization Procedure

Section8.4: Nonlinear Pricing Models

Problem 4P

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