After a company segments its chosen market, a key determination must be made as to the segment/s that are attractive and financially beneficial to target. a. Discuss the variables that global marketers can use to segment global markets and provide an example of each.
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After a company segments its chosen market, a key determination must be made as to the segment/s that are attractive and financially beneficial to target.
a. Discuss the variables that global marketers can use to segment global markets and provide an example of each.
b. Compare and contrast the three (3) main target market strategy options available to global marketers.
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- After a company segments its chosen market, a key determination must be made as to the segment/s that are attractive and financially beneficial to target. a. Discuss the variables that global marketers can use to segment global markets and provide an example of each. b. Compare and contrast the three (3) main target market strategy options available to global marketers.3. Deliberately explain the notoriety of market segmentation to tourism planning and development. Give two (2) examples relevant to your group study and elaborate. This is my answer but i'm not sure if its correct, can you add more and relate to it? thank you. Market segmentation is a helpful strategy in tourism planning as it helps to understand the market scope better, know the demands and preferences of the consumer in regards to tourism, lastly, it helps to understand the opportunities for competitive advantage in the market. Additionally, it could also help form an effective marketing strategy that may result in overall consumer satisfaction. For instance,Marketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…
- Name and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?1. How Michael Porter’s five forces model can help marketers to analyze segment attractiveness? Explain with help of examples. 2. Suppose you are planning to launch a new product in the Pakistani market. What criteria you will use for an effective market segmentation strategy? Provide examples where applicableSelect a market or product category for study. Whether it’s a market in which the firm already competes, a new but related market or product category, or a totally new market, the overall market or product category should be clearly defined. Choose a basis or bases for segmenting the market: There are no foolproof procedures for selecting segmentation variables, but the segmentation scheme must produce segments that meet the four essential criteria discussed earlier in this chapter (substantiality, identifiability, and measurability, accessibility, and responsiveness). Select segmentation descriptors: Segmentation bases need to be clarified with descriptors to identify the specific segmentation variables to use. For example, if a company selects demographics as a basis of segmentation, it may use age, occupation, income, or some combination of these as descriptors. Profile and analyze segments: The purpose of this step is to determine the segments’ size, expected growth, purchase…
- As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market. Seven positioning methods can be distinguished. Select and discuss twopositioning methods you believe would be best suited to the market of the new range of CBD oils you have selected for targeting.Intel proposes to start manufacturing chips in India but is still unsure of market potential. In between qualitative and quantitative, which type of market research would be more beneficial for Intel and why? List out the methods that can be used by Intel for this task.1. Companies that can retain _______________by satisfying them better than the competitors will be more ______________ in the long run: a. More customers, profitable b. Fewer customers, unprofitable c. More customer base, unprofitable d. More customers, stable 2. The marketing environment where firms compete is not: a. Ever changing b. Dynamic c. Fast changing d. Static 3. Marketing objectives can best be described as: a. How the company utilizes it resources b. The amount of profit the company wants to achieve over a given period c. The end results or outcomes that a company is looking to achieve within a given timeframe d. The tactics that the company utilize
- For a critical marketing situation of your choice Choose company that are working in Egypt Starbucks where a crucial marketing decision needs to be made and its evident that an exploratory marketing research must be devised to generate the information required for making this decision effectively such that the main marketing phenomena / opportunity triggered by this situation is initially defined and subsequently solved. Required:- A) Provide an analysis of available secondary data to gain an insider perspective (profile, this profile should have the following information (Market share. Competitor. Services/products. Customers.......) Depending on at least Four secondary data items based on the common sources of secondary data that you have learned through the course. B) Based on your secondary data design an in-depth interview guide (open questions) of 7: 10 questions with the concerned problem / opportunity party (is) to gain an indepth understanding of the marketing phenomena…Aisyah owns a small company with very limited resources. Which target marketing is suitable for her company?. a. She could serve only one or a few special segments b. She could serve the global market segments c. None of the option d. She could serve all the market segments in the world3 Which of the following would be the ideal way for an analyst to identify peer companies?: Select one: A. Australian Stock Exchange. B. The Global Industry Classification Scheme. C. Australian Securities and Investments Commission. D. None of these choices.