As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market. Seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market of the new range of CBD oils you have selected for targeting.

As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market. Seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market of the new range of CBD oils you have selected for targeting.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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As part of the process required before launch, one needs to consider the segmentation, targeting and positioning of the potential market. Seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting.
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