36. Number of Sellers: The government has granted a patent to a drug company for an experimental cancer drug. That company is the only firm permitted to sell the drug * (1 Point) Select your answer Many Few a patent to a drug company for an experimental mitted to sell the drug * 37. One
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- NutraSweet Aspartame is a low-calorie, high-intensity sweetener known by Monsanto’s brand name, NutraSweet. It was the key to the success of Diet Coke and Diet Pepsi in the 1980s. NutraSweet made billions of dollars, yielding very high profits. Such profits usually attract entry, but in this case entry was barred by a patent on the sweetener and because the process of creating the sweetener was expensive and difficult. Monsanto had a distinct capability—its monopoly. It had also created another strategic asset—the NutraSweet brand name as represented by its trademark ‘swirl.’ The problem was that Monsanto’s patent was about to expire. As a result, the Holland Sweetener Company began building an aspartame plant in Geleen, the Netherlands, to challenge Monsanto’s hold on the aspartame market. Holland Sweetener was a joint venture between the Japanese Tosoh Corporation and DSM (Dutch State Mines). What did Monsanto do? Why? What did Holland Sweetener do? Why?Recently, television commercials promoting toothpaste featured a well-known chef expressing satisfaction with the latest in toothpaste flavors, including citrus, herbal, mint, and cinnamon. U.S. consumers fully understand the health benefits of brushing their teeth, so makers of the various brands sold in the toothpaste market seek to emphasize how good their toothpastes taste. Manufacturers have also differentiated their toothpastes by promoting them as beauty products. Using such names as “Whitening Expressions” and “Rejuvenating Effects,” toothpaste companies battle in media ads to convince toothpaste consumers that their great-tasting brands of toothpaste will also produce the brightest smiles. If a number of consumers become convinced that a particular brand of toothpaste really will “rejuvenate” their teeth, what will happen to the price elasticity of demand for that particular toothpaste?How does one measure competition in an industry? Can concentration be used as a proxy? What does SCP say about high levels of concentration and low levels of concentration?
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- Indicate if the following statement is True or False “The basis for building a Pareto is the 80/20 rule. Typically, approximately 80% of the causes result from approximately 20% of the problems.” True FalseQUESTION 5 Which one of the following statements is consistent with Sutton's theory? A. All industries have the same relationship between market size and minimum concentration: as market size increases the minimum concentration is bounded above zero. B. The inter-industry study cannot discover any robust mechanism that determines market structure. C. All industries have the same relationship between market size and minimum concentration: as market size increases the minimum concentration declines toward zero. D. Not all industries have the same relationship between market size and minimum concentration: as market size increases, the minimum concentration declines toward zero for some industries; but is bounded above zero for advertising or R&D intensive industries.List the costs and benefits of the following hypothetical policies: A. The US government offers a $5 billion prize to the first drug company that develops a cure for Alzheimer's disease. B. The patent length for drugs to treat fatal diseases is reduced to five years and all current patents for such drugs that are already in more than five years old instantly expire. C. The European Medicines Agency announces that it will instantly approve new drug applications that have shown any promise in treating Creutzfeld-Jakob disease (also known as mad cow disease), even if there are safety concerns or if the evidence of efficacy is not conclusive. D. The US government allows patients to write themselves prescriptions on weekends, when physicians are typically not available. E. The US government mandates lower out-of-pocket costs on brand-name drugs.
- List the costs and benefits of the following hypothetical policies.a. The US government offers a $5 billion prize to the first drug company that develops a cure for Alzheimer’s disease.b. The patent length for drugs to treat fatal diseases is reduced to five years, and all current patents for such drugs that are already more than five years old instantly expire.c. The European Medicines Agency announces that it will instantly approve new drug applications that have shown any promise in treating Creutzfeldt-Jakob disease (also known as mad cow disease), even if there are safety concerns or if the evidence of efficacy is not conclusive.d. The US government allows patients to write themselves prescriptions on weekends, when physicians are typically not available.Recently, Pfizer and Allergan—the makers of Viagra and Botox, respectively—initiated a $160 billion merger. Pharmaceutical companies tend to spend a greater percentage of sales on R&D activities than other industries. The government encourages these R&D activities by granting companies patents for drugs approved by the Food and Drug Administration. For instance, Allergan spent large sums of money developing its popular wrinkle-removing neurotoxin, Botox, which is currently protected under a patent. Botox sells for about $15 per vial. Calculate the Lerner index if the marginal cost of producing Botox is $1.50 per vial. Does the Lerner index make sense in this situation?Which one of the following statements is consistent with Sutton's theory? A. All industries have the same relationship between market size and minimum concentration: as market size increases the minimum concentration declines toward zero. B. The inter-industry study cannot discover any robust mechanism that determines market structure. C. All industries have the same relationship between market size and minimum concentration: as market size increases the minimum concentration is bounded above zero. D. Not all industries have the same relationship between market size and minimum concentration: as market size increases, the minimum concentration declines toward zero for some industries; but is bounded above zero for advertising or R&D intensive industries.