4. Calculate the utilisation rate at Cutey Barber Salon in 2021. 5. Describe two techniques that can be used to increase the utilisation rate. 6. Should Cutey Barber Salon sell hair products? 7. Other than employing more staff, describe two techniques that the Operations Manager can use to reduce the waiting time for customers?
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- The manager of a convenience store competes in a monopolistically competitive market and buys cola from a supplier at a price of $1.25 per liter. The manager thinks that because there are several supermarkets nearby, the demand for cola sold at her store is slightly more elastic than the elasticity for the representative food store reported in Table (which is −3.8). Based on this information, she perceives that the elasticity of demand for cola sold by her store is −4. What price should the manager charge for a liter of cola to maximize profits?There are two competing Internet-based providers of medical information suitable for patients. ProPatient currently charges $150 per year to subscribers of its service which helps patients learn more about their medical conditions. Its competitor, AskUs Health, currently charges $125 for a similar service. The current level of advertising by ProPatient is $2,500,000. ProPatient has tracked its volume of subscribers as a function of its price, the price of AskUs services, and of its own marketing expenditures designed to promote the service. The marketing department at ProPatient estimated its demand relationship based on these data. Here is the result:QP = 120,000 - 900PP + 400PA +.02MPwhere QP = quantity of subscribers to ProPatient PP = price charged by ProPatient PA = price charged by AskUs Health M P = Marketing expenditures by ProPatient(all values of the independent variables are in dollars)ProPatient’s fixed cost to establish and maintain the business is $10,000,000 plus…There are two competing Internet-based providers of medical information suitable for patients. ProPatient currently charges $150 per year to subscribers of its service which helps patients learn more about their medical conditions. Its competitor, AskUs Health, currently charges $125 for a similar service. The current level of advertising by ProPatient is $2,500,000. ProPatient has tracked its volume of subscribers as a function of its price, the price of AskUs services, and of its own marketing expenditures designed to promote the service. The marketing department at ProPatient estimated its demand relationship based on these data. Here is the result:QP = 120,000 - 900PP + 400PA +.02MPwhere QP = quantity of subscribers to ProPatient PP = price charged by ProPatient PA = price charged by AskUs Health M P = Marketing expenditures by ProPatient(all values of the independent variables are in dollars)ProPatient’s fixed cost to establish and maintain the business is $10,000,000 plus…
- Question 13.13. If monopolistically competitive firms in an industry are making an economic profit, then new firms will enter the industry and the product demand facing existing firms will increase. become less elastic. not be affected. decrease. Question 14.14. In an oligopolistic market there are many buyers. few buyers. few sellers. many sellers. Question 15.15. A low concentration ratio means that there is a low probability of entering the industry. there is a low probability of success in the industry. each firm accounts for a small market share of the industry. each firm accounts for a large market share of the industry. Question 16.16. A major reason that firms form a cartel is to reduce the elasticity of demand for the product. enlarge the market share for each producer. minimize the costs of production. maximize joint profits. Question 17.17. Which of the following is a land…GM’s Food Shops has completed a study of weekly demand for its “new-fashioned” tacos in 53 regional markets. The study revealed that where Q is the number of tacos sold per store per week, A is the level of local advertising expenditure, Pop denotes the local population (in thousands), and Pr is the average taco price of local competitors. For the typical GM’s outlet, P = P1.50, A = P1,000, Pop = 40, and Pr = P1. Q = 400 - 1,200P + 0.8A + 55Pop + 800Pr Estimate the weekly sales for the typical GM’s outlet. Determine the equilibrium price and equilibrium quantity, if supply is Qs = 700 + 1,200P considering the general demand function of GM’s outlet Should GM raise its taco prices? Why or why not?The soft drink industry is dominated by TCCC and PSC. The market is worth $6 billion. Each firm can decide whether to advertise, but advertising costs $1 billion to any firm undertaking it. Moreover, advertising will create only negligible new demand as the market is already saturated. So, for the purpose of this question, assume that the market remains at $6 billion regardless of advertising. If one firm advertises and the other does not, then the former captures the whole market. If both firms advertise, then TCCC captures 60% of the market and PSC captures 40% of the market, but the advertising must be paid for. If neither firm advertises, then the market is again split 60:40, with 60% going to TCCC and 40% to PSC. 1. Draw the payoff matrix for this game where each player’s payoff is equal to the value of market it captures less the cost of advertisement. 2. Do any of the firms have dominant strategies? If so, what are they? Is there a dominant strategy equilibrium? If so,…
- Corpus Industries produces a product at constant marginal cost that it sells in a monopolistically competitive market. In an attempt to bolster profits, the manager hired an economist to estimate the demand for its product. She found that the demand for the firm’s product is log-linear, with an own price elasticity of demand of –10 and an advertising elasticity of demand of 0.2. To maximize profits, what fraction of revenues should the firm spend on advertising?To test the effectiveness of a two Web advertising agencies, you increase your ad purchase with agency A by 50% without changing your purchase through agency B. The referrals to your website from agency A increased by only 34% but the referrals from agency B fell by 21%. Why might the difference-in-difference estimate of the referrals per dollar through agency A be biased?Two equal-sized newspapers have an overlap circulation of 10% (10% of the subscribers subscribe to both newspapers). Advertisers are willing to pay $15 to advertise in one newspaper but only $28 to advertise in both, because they're unwilling to pay twice to reach the same subscriber. Suppose the advertisers bargain by telling each newspaper that they're going to reach agreement with the other newspaper, whereby they pay the other newspaper $13 to advertise. According to the nonstrategic view of bargaining, each newspaper would earn ? of the $13 in value added by reaching an agreement with the advertisers. The total gain for the two newspapers from reaching an agreement is ? . Suppose the two newspapers merge. As such, the advertisers can no longer bargain by telling each newspaper that they're going to reach agreement with the other newspaper. Thus, the total gains for the two parties (the advertisers and the merged newspapers) from reaching an agreement with the…
- There are two competing companies: Starbucks and Coffee Bean. Both companies want to determine whether they should launch a new advertising campaign for their coffee shops. If both companies start advertising, Starbucks will attract 4 new customers, while Coffee Bean will attract 3 new customers. However, if both companies decide not to advertise, Starbucks will attract only 3 new customers and 2 new customers for Coffee Bean. If only Starbucks decides to advertise, it will attract 5 new customers, while Coffee Bean will attract only 1 new customer for not advertising. While if only Coffee Bean decides to advertise, it will attract 5 new customers, and Starbucks will only attract 2 new customers for not advertising. What is the optimal strategy for Coffee Bean if Starbucks chooses to Advertise? Please explain in detail In relation to that, if Coffee Bean chooses to Advertise, the Payoff is __. In relation to that, if Coffee Bean chooses Not to Advertise, the Payoff is __. What is…Price comparison services on the Internet (as well as “shopbots”) are a popular way for retailers to advertise their products and a convenient way for consumers to simultaneously obtain price quotes from several firms selling an identical product. Suppose that you are the manager of Digital Camera, Inc., a firm that specializes in selling digital cameras to consumers that advertises with an Internet price comparison service. In the market for one particular high-end camera, you have only one rival firm—The Camera Shop—with which you’ve competed for the last four years by setting prices day after day. Being savvy entrepreneurs, the ease of using the Internet to monitor rival firms’ prices has enabled you and your rival to charge extremely high prices for this particular camera. In a recent newspaper article, you read that The Camera Shop has exhausted its venture capital and that no new investors are willing to sink money into the company. As a result, The Camera Shop will discontinue…Two equal-sized newspapers have an overlap circulation of 10% (10% of the subscribers subscribe to both newspapers). Advertisers are willing to pay $8 to advertise in one newspaper but only $15 to advertise in both, because they're unwilling to pay twice to reach the same subscriber. Suppose the advertisers bargain by telling each newspaper that they're going to reach agreement with the other newspaper, whereby they pay the other newspaper $7 to advertise. According to the nonstrategic view of bargaining, each newspaper would earn _____ of the $7 in value added by reaching an agreement with the advertisers. The total gain for the two newspapers from reaching an agreement is ____. . Suppose the two newspapers merge. As such, the advertisers can no longer bargain by telling each newspaper that they're going to reach agreement with the other newspaper. Thus, the total gains for the two parties (the advertisers and the merged newspapers) from reaching an agreement with the…