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- Kay and Micheal Passe publish what's Happening?--a biweekly newspaper to publicize local events. whats happening? has a few subscribers; it typically is sold at checkout stands. Much of the revenue comes from advertisers of garage sales and supermarket specials. In an effort to reduce costs associated with printing too many papers or delivering them to the wrong location, Micheal implemented a computerized system to collect sales data. Sales-counter scanners accurately record sales data for each location. Since the system was implemented, total sales volume has steadily declined. selling advertising space and maintainting shelf space at supermarkets are getting deifficult. Reduced revenue makes controlling costs all the more important. For each issue. Micheal caefully makes a forecast based on sales data collected at each location. Then he orders papers to be printed and distributed in quantities matching the forecast. Micheal's forecast refect a downward trend, which is present in the…Bashaer is a millionaire but always buy a TOYOTA ACCORD even though he can afford Mercedes Benz sports car. Nayef on the other hand cannot afford to buy BMW, but he made a bank loan to purchase the BMW Coupé for half a million dollars. Explain why they choose those cars by describing through the Customer’s Lifetime Value (CLV) Assessments. Explain the importance of the Customer Profile Components of Nayef and Bashaer.Which of the following is not a dimension or subdimension in a customer’s utilityfunction?a. Convenienceb. Pricec. Locationd. Customer satisfactione. Performance
- How can I found the Response rate using the goal seek function to the below question? Question 2-2 (Chapter 2) Continuing the previous problem, use Goal Seek for each value of number mailed (once for 80,000, once for 90,000, and so on). For each, find the response rate that allows the company to break even. Then chart these values, where the number mailed is on the horizontal axis, and the breakeven response rate is on the vertical axis. Explain the behavior in this chart in a brief memo to management. (Winston, 20180101, p. 38) Winston, W. L., Albright, S. C. (20180101). Practical Management Science, 6th Edition. [[VitalSource Bookshelf version]]. Retrieved from vbk://9781337671989To better plan for future growth of the restaurant, Karen needs to develop a system that will enable her to forecast food and beverage sales by month for up to one year in advance. Table shows the value of food and beverage sales ($1000s) for the first three years of operation. Food and Beverage Sales for the Vintage Restaurant ($1000s) Month First Year Second Year Third Year January 242 263 282 February 235 238 255 March 232 247 265 April 178 193 205 May 184 193 210 June 140 149 160 July 145 157 166 August 152 161 174 September 110 122 126 October 130 130 148 November 152 167 173 December 206 230 235 Managerial Report Perform an analysis of the sales data for the Vintage Restaurant. Prepare a report for Karen that summarizes your findings, forecasts, and recommendations. Include the following: A time series plot. Comment on the underlying pattern in the time series.…Gary's Shoes and Accessories is attempting to quantify the value of a loyal customer. Al Bundy, Gary's data analyst, has carefully analyzed ten years of data and determined that its customers tend to purchase a new pair of shoes every two years and its customer defection rate is 25%. Gary's fixed costs are 20%, and it makes a before-tax profit of 10%. The revenue for the store's Peggy line of shoes, which accounts for virtually all of the sales, is $250. An aggressive marketing campaign is planned that Al estimates will increase the store's share of customers by 8,000. What is the market value increase? a. $2,800,000 b. $400,000 c. $1,200,000 d. $800,000
- The word is out on Dogs 'R GRRRRReat's new loyalty program: The Bark Card. Here are the basis that were advertised in the email blitz that went out earlier this week: The new DRG Bark Card does the following: 1. Customers bring the Bark Card with them whenever they visit DRG and any food, accessory or veterinary service is discounted 25% using the card. When the card is used, it registers the customer’s purchase and contributes to DRG’s records for measurement and evaluation purposes. 2. Quarterly, based on use frequency, Bark Card users will receive additional promotional material in electronic and hard copy formats that can be used for further discounts or points toward significant purchases (veterinary or consumer purchases over $1,500). 3. These offers are also available to all DRG employees, who will be able to add the discount to their current 10% employee discount. Customers apply for the card online through the DRG.com website, where they list their email and physical address,…The medical group spends $2000 on a marketing campaign, and as a result generates $10,000 in new revenue it has tracked as a result of th campaign. What is the return on investment, for revenue generated to cost incurred?1. Regardless of a company's location , marketing managers play an equally extensive strategic role in every firm . Select one : True False 2. 10. Lifetime customer value refers to the present value of a stream of revenue that can be produced by a customer over time . Select one : True False