7. What is the predicted value of customer satisfaction at a loaf price of $1.85 and a freshness rating of "fresh"? (1 point)

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Intercontinental Bakeries Company (IBC) is worried. The company has been teetering on the brink of failure for months,
and its oldest and best-selling branded product, Thunder Bread, seems to be failing. IBC has reduced prices of Thunder
Bread to try to stimulate sales, but troubles with IBC's unionized truck drivers have been rumored to result in bread
deliveries to supermarkets and other stores being delayed, sometimes up to three weeks. Reports have begun surfacing
of angry customers demanding refunds and complaining that the bread is stale.
otion
IBC is worried about customer satisfaction with Thunder Bread and wants to identify factors that predict it. IBC stationed
surveyors at 30 supermarkets throughout the nation, and these surveyors recorded those stores' retail price for Thunder
Bread. Then the surveyors interviewed the first customer of the day who bought Thunder Bread. They offered to buy the
customer two replacement loaves of Thunder Bread in exchange for the customer opening their newly bought loaf of
bread, eating a couple of slices, and then giving the surveyor their ratings of the product's freshness (this was dummy
coded 0 = stale, 1 = fresh) and their satisfaction with the product on a five-point Likert scale (1 = very dissatisfied, 2 =
somewhat dissatisfied, 3 = neither satisfied nor dissatisfied, 4 somewhat satisfied, 5 = very satisfied). Here are the results
%3D
%3D
%3D
%3D
of the data collection:
SUMMARY OUTPUT
Regression Statistics
Multiple R
R Square
Adjusted R Square
Standard Error
0.6104789
0.372684487
0.326216671
1.194063432
Observations
30
ANOVA
df
SS
MS
F
Significance F
22.87040469 11.43520235 8.020271255
38.49626198 1.425787481
Regression
2
0.001845276
Residual
27
Total
29
61.36666667
Coefficients Standard Error
t Stat
P-value
Lower 95%
Upper 95%
Lower 95.0% Upper 95.0%
Intercept
Freshness Rating
Loaf Price
3.251290137 0.272001146 0.787690332 -5.786741679 7.555450963 -5.786741679 7..555450963
0.449850304 3.950606811 0.000504275
1.91286417 0.181027561 0.037698003 -3.578591942 4.271154213 -3.578591942 4.271154213
0.884354642
1.777181676
0.854165094 2.700198258
0.854165094 2.700198258
0.346281136
7. What is the predicted value of customer satisfaction at a loaf price of $1.85 and a freshness rating of "fresh"? (1 point)
Transcribed Image Text:Intercontinental Bakeries Company (IBC) is worried. The company has been teetering on the brink of failure for months, and its oldest and best-selling branded product, Thunder Bread, seems to be failing. IBC has reduced prices of Thunder Bread to try to stimulate sales, but troubles with IBC's unionized truck drivers have been rumored to result in bread deliveries to supermarkets and other stores being delayed, sometimes up to three weeks. Reports have begun surfacing of angry customers demanding refunds and complaining that the bread is stale. otion IBC is worried about customer satisfaction with Thunder Bread and wants to identify factors that predict it. IBC stationed surveyors at 30 supermarkets throughout the nation, and these surveyors recorded those stores' retail price for Thunder Bread. Then the surveyors interviewed the first customer of the day who bought Thunder Bread. They offered to buy the customer two replacement loaves of Thunder Bread in exchange for the customer opening their newly bought loaf of bread, eating a couple of slices, and then giving the surveyor their ratings of the product's freshness (this was dummy coded 0 = stale, 1 = fresh) and their satisfaction with the product on a five-point Likert scale (1 = very dissatisfied, 2 = somewhat dissatisfied, 3 = neither satisfied nor dissatisfied, 4 somewhat satisfied, 5 = very satisfied). Here are the results %3D %3D %3D %3D of the data collection: SUMMARY OUTPUT Regression Statistics Multiple R R Square Adjusted R Square Standard Error 0.6104789 0.372684487 0.326216671 1.194063432 Observations 30 ANOVA df SS MS F Significance F 22.87040469 11.43520235 8.020271255 38.49626198 1.425787481 Regression 2 0.001845276 Residual 27 Total 29 61.36666667 Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0% Intercept Freshness Rating Loaf Price 3.251290137 0.272001146 0.787690332 -5.786741679 7.555450963 -5.786741679 7..555450963 0.449850304 3.950606811 0.000504275 1.91286417 0.181027561 0.037698003 -3.578591942 4.271154213 -3.578591942 4.271154213 0.884354642 1.777181676 0.854165094 2.700198258 0.854165094 2.700198258 0.346281136 7. What is the predicted value of customer satisfaction at a loaf price of $1.85 and a freshness rating of "fresh"? (1 point)
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