9 YOUR LEARNING: 1. Why is your generation of ideas difficult task? How do magazines and journals help? 2.How can competitors be a source of product ideas for the company? 3.How does variety in colors help create new products?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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9 YOUR LEARNING:

1. Why is your generation of ideas difficult task? How do magazines and journals help?

2.How can competitors be a source of product ideas for the company?

3.How does variety in colors help create new products?

4.Explore the concept of Do- it yourself concept? See how many products you can find are find are do it yourself.

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