9. Regulating a natural monopoly Consider the local telephone company, a natural monopoly. The following graph shows the monthly demand curve for phone services and the company's marginal revenue (MR), marginal cost (MC), and average total cost (ATC) curves. 100 PRICE (Dollars per subscription) • 8 8 8 8 8 8 8 8 80 20 10 0 2 MR 10 12 QUANTITY (Thousands of subscriptions) 14 16 ATC MC- ? Suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints.

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Chapter15: Monopoly
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9. Regulating a natural monopoly
Consider the local telephone company, a natural monopoly. The following graph shows the monthly demand curve for phone services and the
company's marginal revenue (MR), marginal cost (MC), and average total cost (ATC) curves.
PRICE (Dollars per subscription)
100
90
80
20
10
0
2
MR
10 12 14
QUANTITY (Thousands of subscriptions)
16
ATC
MC-
18 20
D
Suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints.
Transcribed Image Text:9. Regulating a natural monopoly Consider the local telephone company, a natural monopoly. The following graph shows the monthly demand curve for phone services and the company's marginal revenue (MR), marginal cost (MC), and average total cost (ATC) curves. PRICE (Dollars per subscription) 100 90 80 20 10 0 2 MR 10 12 14 QUANTITY (Thousands of subscriptions) 16 ATC MC- 18 20 D Suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints.
Suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints.
Complete the first row of the following table.
Pricing Mechanism
Profit Maximization
Marginal-Cost Pricing
Average-Cost Pricing
Short Run
Quantity
Price
(Subscriptions) (Dollars per subscription)
Suppose that the government forces the monopolist to set the price equal to marginal cost.
Complete the second row of the previous table.
Suppose that the government forces the monopolist to set the price equal to average total cost.
Complete the third row of the previous table.
Profit
Allow its costs to increase
Under average-cost pricing, the government will raise the price of output whenever a firm's costs increase, and lower the price whenever a firm's costs
decrease. Over time, under the average-cost pricing policy, what will the local telephone company most likely do?
Work to decrease its costs
Long-Run Decision
Transcribed Image Text:Suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints. Complete the first row of the following table. Pricing Mechanism Profit Maximization Marginal-Cost Pricing Average-Cost Pricing Short Run Quantity Price (Subscriptions) (Dollars per subscription) Suppose that the government forces the monopolist to set the price equal to marginal cost. Complete the second row of the previous table. Suppose that the government forces the monopolist to set the price equal to average total cost. Complete the third row of the previous table. Profit Allow its costs to increase Under average-cost pricing, the government will raise the price of output whenever a firm's costs increase, and lower the price whenever a firm's costs decrease. Over time, under the average-cost pricing policy, what will the local telephone company most likely do? Work to decrease its costs Long-Run Decision
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