A customer-focused environment includes six (6) components. Which of these components best describes how a company treats its customers? O Service O Delivery systems O Organizational culture O Product/deliverables
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- In class, 10-25 Minutes for Teams Assume that youare a marketing consultant employed by a large retailchain thal offers consumers products in a number ofbrick-and-mortar stores and online. The retail organization wishes 10 increase its loyal customer base byengaging customers through interaction opponunitieson social networks. Develop a list of at least 10 specificsocial network activities thal will work together to increase customer engagementThe artificial intelligence algorithms that suggest or display content on YouTube, Facebook, and other social media sites rely on programmatic rules, making these systems a form of ________. a CRM metrics b sales funnel management c one-to-one marketing d rules-based marketing e marketing automationIn the customer funnel, which is the least important element for the marketing team a. Purchase b. Consideration c. Advocacy d. Awareness
- Consider the bounce rate metric we describe. Like any marketing metric, decisions should not be made based on the bounce rate alone.What other considerations should the marketer use to evaluate theeffectiveness of a website0% plagiarism, please write it own your own words. And stop rejecting the question it's not an essay. If you can't solve it's fine just let someone else. Question: what dose Al Wusta Cement Company offers. You need to look at products, prices, distribution channels, devices they employ to enhance customer loyalty, brand and design, business model, staff, technology, media activities and advertisement.Direction: Write your own answer (Shorts Explanation only). 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years, Is this art advantage or a disadvantage for its customers? Explain 2. People need to eat. Some "want" to eat pizza or a sandwich. Is it possible for a "want not to emanate from a "need"? Explain by relating your experience.
- ___ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group. Question 17 options: a) Customer relationship management (CRM) b) Profit maximization c) Organizational optimization d) Total quality management (TQM)...................is a desire for a specific object or product Select One a. Need b. Want c. Demand d. Supply Qualitative research is the process in which the researcher observes and records behavior and events in their natural setting. Which is not a method to collect data using qualitative research? Select One a. Direct Observation b. Survey Questionnaire c. Focus Group d.Interviews The study of ...................... includes focusing on relationships between what people think, feel and do and the role of marketing strategies in moulding these processes. Select One a. Psychological Consumer Behaviour b. Corporate Culture c. Macoreconomics d. Organization Behaviour Consumer activities are acts of human body performed in order to consume certain product or service accept? Select One a. Physical b. Mental c. Landscape d. Spiritual Consumer can be grouped into five groups, which one of the following is NOT included Select One a.Consumer as a client b. Consumer as a buyer c. Consumer as…3) Your new employer has asked you, as a new marketing graduate, to develop a group of potential customers who respond in a similar way to a given set of marketing efforts. You have been asked to develop a(n) ________. A) target market B) market segment C) market D) market strategy
- Approach of organizations is knowledge about customers is valuable. Approach of organizations is customer's don't know what they want. a. Self centered, market driven b. Market driven, self centered C. Market driven, market created d. No such organizations existDivide the following list of topics among you, team and ask each person to be responsible for developing a set of questions to ask duting the intervievv to learn about the company's p,ogram: • What customer segments the company targets. • How it determines customer needs and wants. • What products it offers, including features, benefits, and goals for custome, satisfaction. • What it's pricing strategies are. • How it uses inte,active content to engage customers. • How it distributes products and whether it has encountered any problems. • How ii determines whether the needs and wants of customers are being met • Explain what marketers mean by the "societal mar- keting concept• and ·sustainability' and ask if these are areas of concern to the organization. If so, how do they address them in their organization's actillities? If no1. ask if they have any plans to move in this direction in the future and, if so, howb) Customer Relationship Management (CRM) program will be successful if it is effectively implemented. Suggest THREE (3) important elements in designing and implementing effective CRM program. Give relevant example related to online business organisation.