A customer's perception of ** value **is largely determined by What the customer knows about the firm's unit cost of production in comparison to A what the firm charges its customers (retail price). What it costs the customer (in terms of time) B to search for information and evaluate alternatives. What it costs the customer to transfer his/ her existing brand loyalty to another brand. The perceived benefits the customer receives from a product in relation to what D it costs the customer to purchase the product.

A customer's perception of value is largely determined by What the customer knows about the firm's unit cost of production in comparison to A what the firm charges its customers (retail price). What it costs the customer (in terms of time) B to search for information and evaluate alternatives. What it costs the customer to transfer his/ her existing brand loyalty to another brand. The perceived benefits the customer receives from a product in relation to what D it costs the customer to purchase the product.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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