
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What is more important, a quality product or excellent customer service?
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- According to a news report, the food you are giving your dog is causing health issues. You find an online company that appears to be an option. Their site has a video that explains how their food is scientifically formulated. The video ends with an offer for a free sample. The video best describes this touchpoint in the customer journey. O Interest Purchase O Use O Loyaltyarrow_forwardWhat is value and how is it determined and measured?arrow_forwardIn that case, how would you describe the continuous customer focus?arrow_forward
- The following are true statements about quality systems except: a. The FDA’s quality systems regulations are highly prescriptive and subject to limited interpretation b. Senior executives have ultimate legal responsibility for the effectiveness of the company’s quality system c. Companies can implement their quality systems in a progressive manner, focusing on those elements most relevant to their stage of growth d. Quality systems can be a source of competitive advantage for a companyarrow_forwardWhy do new products fail? Pick an example of a product and a service that has failed and discuss the reasons for their failure.arrow_forwardWhat is the difference between an intrinsic attribute and a non-intrinsic attribute.arrow_forward
- List any five tips that would help employers/employees provide quality customer service and enhance customer satisfaction.arrow_forwardWhich type of concept is required that highly hold the customer to buy those products that offer better quality and performance?arrow_forwardTo calculate Customer Lifetime Value percisely requires precise numbers that are often only available to larger firms with large customers and large datasets. Is it necessary to calculate CLV percisely? Explain.arrow_forward
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