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- RUF and TUF jeans India’s leading denim manufacturer, Aravind Mills, wish to expand its consumer base, with a new brand tailored jean specifically for the rural market. It required not only a new product design but also a new distribution approach. (i) Consumer preferences: Market research revealed: (a) Many in rural areas found even the cheapest branded jeans beyond their means. (b) There is skepticism towards readymade products among rural Indians. (ii) Product: Ready –to-stitch jeans were supposed to be priced at 195, as against the unorganized sector’s range of 150-350, the kit is to be provided which include a denim trouser length with specific tailoring instructions and the brand zipper, rivets and buttons that distinguish jeans from more denim trousers in the consumer’s mind. (iii) Distribution; It was the critical issue. Not only the product be made available but also the expertise to tailor it is to be created. Success depended on total tailor’s…How would you critique this following marketing strategy? "Amazon agreed to bought the upscale grocery chain Whole Foods for $13.4 billion, in a deal that will instantly transform the company that pioneered online shopping into a merchant with physical outposts in hundreds of neighborhoods across the country."(cited from New York Time) .former worldwide leader in video rentals found themselves on the wrong side of public opinion thanks to a failure to innovate. Blockbuster was once known throughout the world as a leader in home movie and video game rentals. Before the digital age, their products were the Netflix of the day. The problem? They refused to innovate. Sensing changes in the market — including by a start-up known as Netflix — Blockbuster began to push for a more in-demand market, creating programmes that allowed people to get videos delivered directly to their homes. However, it wasn’t enough: The company failed to properly prepare for the rise of the digital age and never created a product like that of Netflix that streamed movies directly to people’s internet devices. Their most egregious failure? A lack of imagination and a failure of business strategy. The company was offered the chance to purchase Netflix — but said no. Blockbuster did not have a corporate culture that embraced innovation, effective…
- Answer Q2 Only Q1. Critically evaluate one suitable foreign market for William Blair Companyand identify challenges and opportunities for entering it. Q2. Using relevant examples provide recommendations on how the 7P's of the marketing mix could be used to organize the new market entry for William Blair Company. Company Details: William Blair (An independent investment bank and financial services company)How would Airbnib gain its market against OYO rooms?Explain with STP illustration?Help me I got confusion on this , who is chargeable person ? Starting 1 January 2020, the government began imposing a digital services tax (DST) of six per cent on foreign digital service providers (FSPs) in Malaysia. Based on the above required to explain and discuss on administration of digital tax of chargeable person. Who was the chargeable person and explain on it ? Is it the answer be as 1) Who has to pay the digital services tax? 2.) Who is considered as Foreign Service Provider? 3) Who is considered as Consumer in Malaysia? If none of this answer please help me a clear answer on chargeable person of digital service tax.
- when Nike segements the market for athletic shoes, what types of variables is it using? why are these variables appropirate?Consumer product brands are able to launch more easily (and successfully) due to lower costs of manufacturing and an iimproved ability to target potential consumers through social media. Which of Porter's 5 forces has eperienced the strongest chagn in teh overall power? - supplier power - substitutes - buyer power - barriers to entryThomas Burberry is credited with investing gabardine fabric in the 1850s. The Burberry trademark is registered in more than ninety(90) countries around the world, and the company’s signature ‘ plaid’ pattern often referred to as ‘check’ is incorporated into a wide range of apparel and accessories. In China, a critical region for luxury brands accounted for £2 in every £5 spent.However, sales have been undeprforming compared to the Burberry brand rivals. Question: New CEO, Jonathan Akeroyd vision is to broaden the brand’s appeal and is focusing on a long term strategy of growth, doubling the sales of key categories with a modern british luxury positioning of the brand. He is focusing on the BRICS nations( Brazil, Russia, India, China and South Africa ) as there are a number of middle class consumers with a taste for luxury brands. The chief Executive Officer Jonathan Akeroyd has contacted you as a team of international Marketing consultants to design a NEW global marketing program…
- Uber allowed people to book and share rides in privatecars via their smartphones. With its headquarters in theUS, it operates in 60 countries and has a strong presencein the Asia–Pacific region. This case study explores Uber’sdevelopment and growth, first in the US, then its globalexpansion and subsequent foray into China. Despiteenjoying international success with deep penetrationin major cities, Uber flopped in the Chinese market.What were the reasons for its failure in China, given itsspectacular performance in many other countries?can u answer it as soon as possible, thanks Koon’s is a leading instant noodle producer in Malaysia. In recent years, the company has experienced a rapid growth from international sales. Its products are now producing in Malaysia, Poland and North America and selling in 20 countries across Asia, Europe and North America. The success comes from its product localization, where it varies its instant noodle in ingredients, favours and packaging for buyers in different countries. Currently, Koon’s would explore theuntapped market in South Africa. (b) Identify and explain any THREE foreign market entry strategies that Koon’s could adopt to enter the South Africa market. Illustrate each strategy with an example from Koon’s case.What should harley davidson (HD) do to improve its market share in Europe?