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Finally, discuss for which types of products the bookstore would do a straight rebuy and for which it would pursue a modified rebuy. |
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- Identify the key range of responsibilities and task the merchandising manager should bear so that a success in Merchandise Management can be secured. (20______________ imply activities in pre-sales, in-sale and after-sales for customer acquisitions, retention, extension and analysis. Wählen Sie eine Antwort: a. services b. marketing c. sales d. logisticsExplain why a retailer, such as a grocer, may feel entitled to decide on the retail prices for the products that it sells rather than obey a supplier's SRPS.
- (1) Do you use coupons? If not, what stops you fromdoing so, given that they can save you money onmany of the goods and services you buy? (2) Do youthink it is ethical for a retailer to steer you toward aparticular brand because of trade promotions offeredby that brand’s manufacturer, without telling you so?Why or why not?Tell me about your most memorable sale transaction/s experience. Explain thoroughly.ESSAY: “To sell something is not the only objective of Advertisement”. EXPLAIN.
- You are the brand manager for a firm that makes herbs, spices, andother food additives. You have had complaints from some of your retailoutlets that they are finding empty bottles of pure vanilla extract stashedaround the store. Apparently, due to the high (35 percent) alcoholcontent of pure vanilla extract, people are grabbing the cute littlebottles, having a drink, and getting rid of the evidence. Anecdotalevidence from store employees indicates that the majority of theimbibers are teenagers. The cost of placing a tamperproof cap on theextract is a relatively insignificant percentage of the purchase price butwill make it more difficult to open, particularly for older customers.Also, there has been a significant rise in sales to retailers as a result ofthe vanilla “addicts.” What should you do?Discuss,, What are the essential skills and qualities required for successful personal selling?Please do not give solution in image format thanku what recommendations would you give to Lucid in regard to product, pricing, promotion and place/distribution. Provide detailed explanations for each strategy. o Product o Pricing o Promotion o Place
- Beall started realizing that the value of her ser-vice was so great to retailers, who told her their sales tripled or quadrupled on days when she vis-ited, that she had no need to pay them for “place-ment.” With this insight in hand, she began to barter for free space at baby expos and trade shows. The event organizer would get more sales, while Clean-BeeBaby would get free marketing to a large group of prospective and targeted customers. She would also trade free cleaning services for mommy blog-ger attention. She observed, “The few times I’ve spent money on marketing, I’ve felt that I’ve not gotten my money’s worth.” In addition to bartering for space, she eradicated what would otherwise be the second largest cost for her company (after labor)—convincing cleaning product manufacturers to sponsor CleanBeeBaby. At different points in time, both BabyGanics and The Honest Company provided free cleaning supplies to Beall; doing so helped them market their own wares.By July 2012, when…Identify the steps of the personal selling process. Musta salesperson include all these steps when selling aproduct to a customer? Why or why not?During the preapproach stage of the selling process, a salesperson should: Question 14 options: a) learn as much as possible about a prospect's organization and its buyers. b) create point-of-purchase displays. c) handle price objections and close the sale. d) provide information about various referrals and discounts available.